Best Email Marketing Services

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What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI?

That’s earning $38 for every dollar spent.

This magic marketing channel is called email. Yes, just good old email. And that insane average return on investment is one of many email marketing statistics that have held true for years now.

The biggest surprise to me is how many companies aren’t taking advantage of email marketing.

I hear it’s too much work to design newsletters, manage a growing number of contacts, personalize messages, and keep the campaign moving forward.

There’s this perception that email is a time-sink, but it doesn’t align with the statistics.

If it were really too labor intensive to run an efficient email marketing campaign, the average ROI wouldn’t even be 1/1000 of what it is, year after year.

The key is finding the right email marketing service. Don’t wait to start building better campaigns in less time.

The Top 5 Options For Email Marketing Services

Constant Contact – Best for ecommerce
Zoho Campaigns – Best for simple campaigns
Sendinblue – Best ease-of-use
Marketo Engage – Best for segmentation and personalization
Pardot – Best for B2B marketing

How to Choose The Best Email Marketing Service For You

Email marketing services are packed features to help you save time at every step of a campaign.

Every step.

My favorite products get you minutes back on every task. Professional templates, drag-and-drop email editors, list management tools—they make all the hard parts easy.

On top of that, many of the most time-consuming campaign processes can be automated with an email marketing service.

The minutes you save turn into hours quickly, especially if you’re churning campaigns on a large scale.

More effective campaigns. Less effort. That’s the goal.

Let’s walk through the core features available with email marketing services so that you understand which product is going to deliver you the best results for you.

Ease-of-use

Unless your marketing teams double as developers, it’s essential to find a tool that anyone on your team can use.

As you browse, pay attention to the templates and pre-set workflows offered by each email marketing service. Are you excited to use these or do you intend to create your own custom templates? Some email marketing services lose their reputed ease-of-use once you step outside their pre-defined pathways.

It’s a definite plus if your solution comes with visual design tools to build emails and workflows. A simple-to-learn editor can be used right away by the people who need it. They don’t need training, and aren’t stuck waiting on someone who’s comfortable with the editor.

The best email marketing services also provide support, documentation, and walkthroughs to educate users and ensure that their product is truly self-service.

If reviews indicate that customer support is sluggish, or that answers are hard to find, that’s a red flag.