15 of the Best Public Relations Examples to Inspire Your Next Campaign
By cchi@hubspot.com (Clifford Chi)
Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional.
When you need a dose of inspiration, it can be helpful to explore the most compelling PR plays in recent years. To save you some time, we curated a list of the absolute best of the best to get the creativity flowing for your next campaign.
Read on to get inspired by some of the best minds in public relations.
1. Spotify: Wrapped
Spotify’s Wrapped campaign has quickly turned into a viral, end-of-year event. Since 2016, the streaming app has provided each user with a “wrap up” of their listening habits which are delivered in colorful, eye-catching graphics. Naturally, you can share your stats on different platforms, like Instagram and TikTok.
Spotify’s Wrapped is not just another marketing campaign— it’s a viral, multi-platform, FOMO-inducing social campaign. It’s highly personal, relevant, and shareable. It’s this winning combination that its rivals, namely Apple and YouTube, haven’t been able to recreate.
2. Subway: Eat Fresh Refresh
For the longest time, Subway has rolled out countless marketing campaigns featuring its trusty tagline, Eat Fresh! But now, in light of changes to both its brand and menu, a new campaign has emerged, fittingly titled “Eat Fresh Refresh.” The campaign includes many sports stars, like Steph Curry and Serena Williams, who lend their humor to promote Subway’s new meal options.
In one commercial, Tom Brady pulls a loaf of bread from an oversized perfume bottle. “Smells so good, you can almost taste it,” he narrates. It’s a humorous take on the moody, often confusing perfume ads – while highlighting Subway’s new ingredients and options.
3. HostelWorld: Even Divas are Believers
Traveling the world can give you some of the best experiences of your life, but it can also thrust you into situations that you’ll want to scrub from your memory, like staying the night in a hostel. There are countless hostel horror stories online and hundreds of videos that mock their hospitality scattered throughout social media — so needless to say, they don’t have the best reputation.
But HostelWorld, a hostel booking website, decided to team up with Mariah Carey to freshen up their image and showcase the pleasant reality of staying in a modern day hostel. Together, they blasted through affordable accommodation stereotypes by spotlighting the lesser known luxuries of hostels like having access to the same facilities as more expensive accommodations, but at a cheaper price, and being …read more
Source:: HubSpot Blog
