How to Generate More Leads Through Your Online Marketing Campaigns
By Neil Patel
Are you happy with the number of leads your marketing campaigns are generating? Or, do you wish they were a bit more effective?
If you’re serious about growing your business—whether it’s a B2B company, an e-commerce store, or a startup—increasing the number of leads should be a top priority. Setting up online campaigns is a good start, but it’s not enough. You need to optimize those marketing campaigns to squeeze every last lead from your funnel.
Are you ready to get to work? Here are seven strategies to generate leads like never before.
Why Are Leads so Crucial to Business Growth?
Two of marketers’ top priorities are generating leads and converting those leads to customers. Only increasing customer satisfaction comes close to the importance of getting new leads.
It’s no surprise that lead generation is a top priority. Without a continuous flow of new leads, sales dry up. Without sales, there’s no revenue. And without revenue, your business folds.
What’s more, most people who land on your site won’t purchase right away. You need to constantly collect leads so you can nurture them and convert them into buyers in the future.
Not just any leads will do, however. Referrals, conferences, and cold calling are all great lead generation strategies, but they aren’t enough. You also need to learn how to generate more leads from your online campaigns.
Why are advertising leads better? Using targeting you can gather better leads faster and even automate parts of the process. How do you make sure your ads are driving quality leads?
How to Generate Leads Online: 7 Strategies to Drive More Leads
If you aren’t sure how to create a lead generation campaign, I have previous articles to walk you through the process. What I’m going to do is show you how to generate leads online by improving your existing ad campaigns.
Optimize Your Landing Page
Your landing page (or squeeze page) is one of the most important elements of your online lead generation campaign. The goal is to leave the visitor with no choice but to hand over information in exchange for something valuable.
Landing pages convert better than most other ads or offers. The average conversion rate is 2.35 percent, but some have conversion rates in excess of 10 percent. If your landing page’s conversion rate isn’t pushing double digits, you should look to optimize one or more elements ASAP.
I recommend looking at your page’s copy, including its headline, first. Make sure your copy is short, sharp, and engaging. Users need to understand exactly what your product is and how it helps them within a few seconds of landing on your site. Make sure you focus on the benefits of your product to the user, not its features.
Spend more time tweaking and testing …read more
Source:: Kiss Metrics Blog
