By Sarah Chambers

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, then you could benefit from webinar software.

In a blind test run by the team at Business2Community, it was discovered that live webinars got 2.3x the number of registrants than an on-demand video, and had 23% more.

In addition, live attendants were also more attentive as participants viewed an average of 80% of the live webinar content. That type of turnout can aid your business in lead generation and more conversions if they’re immersed in what you have to say.

To better engage with your audience and meet your marketing objectives, you have to choose the best software to host your webinars. In this post, we’ve listed our favorite webinar software platforms. If you’re in a pinch, we’ve divided them by category for easy research.

• Best Webinar Software for Marketers
• Best Webinar Software for Small Businesses
• Best Webinar Tools for Training and Classroom Sessions
• Best Free Webinar Software

Best Webinar Software for Marketers

1. WebinarNinja

Optimizing for the customer journey is crucial and WebinarNinja knows it. The team of WebinarNinja focused Its tool development on making it easy to track and customize according to a prospect’s position in the funnel. We love how this platform:

• Integrates with CRMs like HubSpot so you can easily track your leads.
• It offers a gated landing page option to charge for events, which is an excellent option for hosting online conferences or other high-value content alongside regular webinar programming.
• Provides more targeted, customized tracking with a Facebook Ad tracking pixel on webinar attendees.

2. WorkCast

Image Source

As the webinar platform that brands itself as “created for marketers,” WorkCast is simple to use and has many helpful features. Whether you’re offering live or on-demand webinars, creating evergreen content, or a combination of all three, WorkCast has your back with:

• Integrations with all of the most popular CRMs, including HubSpot, so you can track your leads and follow up automatically.
• No downloads or plugins are required to host, attend, or present at webinars.
• The option for simulative webinars uses pre-recorded video combined with a live Q&A session or presentation.
• All of the benefits of viewer engagement, without the stress of organizing a live webinar.

3. LiveWebinar

When you’re looking for a powerful webinar platform, LiveWebinar is one of the most versatile options available on the market today. Whether you’re someone who regularly hosts webinars, a teacher, a recruiter, or anyone else who can make use of an online communication tool, LiveWebinar can …read more

Source:: HubSpot Blog

Author: Aaron