By Lane Ellis

LinkedIn Shares New Insights into the Rise of Remote Job Postings [Infographic]
Microsoft-owned LinkedIn has released new remote job posting data showing that the technology, information, and media industry tops the list of sectors with the largest share of remote jobs, emcompassing a 41.2 percent share of all remote jobs, according to recently-released workforce report findings. Social Media Today

Report: Diverse Ads Can Contribute More To Market Share Growth For Brands
Advertisements that featured a diverse array of people combined with memorable storytelling elements performed better than the average ad in the U.S., and helped brands achieve stronger bottom line results — two of several findings of interest to B2B marketers contained in newly-released diversity in advertising survey data. MediaPost

[bctt tweet=”“Life’s so much richer when we welcome diversity and build strong, inclusive communities where we all can connect and belong — and are free to be you and me.” — Anne Chow @TheAnneChow” username=”toprank”]

Twitter Adds New Option to Pin Tweets Within Communities
Twitter has rolled out a new option that will allow marketers using the Twitter Community feature to pin a tweet to a community’s timeline — a change aimed at bringing more enduring engagement opportunities on the platform, Twitter recently announced. Social Media Today

Facebook is set to lose users in US for the first time
By 2023 fewer than 15 percent of Meta-owner Facebook’s users will be among the under-25 age group demographic, and the overall number of users on the social platform is forecast to drop by 1.4 million in 2022, representing a 0.8 percent decrease, according to newly-released forecast data. eMarketer

Meta Announces the Next Step in its Metaverse Transition
Facebook and Instagram parent firm Meta will retire its NASDAQ stock exchange ticker symbol “FB” and begin using “META,” as the organization continues its rebranding transition and puts more of its weight behind the forthcoming metaverse elements it has planned, Meta recently announced. Social Media Today

The State of Marketing Operations Talent: 2022 [Report]
There has been a 228 percent rise in the number of companies utilizing marketing automation software since 2016, accompanied by a 66 percent increase in the size of the average marketing operations team since 2020 — two of numerous statistics of interest to B2B marketers contained in newly-released marketing operations talent report data. Demandbase

Social Media Managers Can Now Post to TikTok from Their Favorite Social Media Management Tools
Hootsuite, Sprout Social, Sprinklr and six additional popular social media publishing tools have been giving the ability to work alongside TikTok for publishing social posts, in a shift that brings TikTok within easier reach of B2B organizations that make use the social publishing tools, TikTok recently announced. Social Media Today

Podcast Listeners Plan Major Purchases
44 percent of podcast listeners have said that they plan …read more

Source:: Top Rank Blog