5 New Marketing Books Every B2B Marketer Should Read
By Lane Ellis
Looking for inspiration and new insight to forge new B2B marketing successes as we drive ahead to 2023?
We’re taking a look at five forthcoming or recently-published books that offer an array of fascinating tactics, tips, case studies, and other insight from some of the industry’s top business marketers and subject matter experts.
A good marketing book will not only help you stay current with the latest B2B marketing industry trends, but also gain inspiration in the process — and we’ve compiled a list of books that fit the bill on both counts.
Let’s turn the page and jump right in with our list of five new marketing books every B2B marketer can learn from.
1 — Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (2nd Edition)
Ann Handley
MarketingProfs logo
Chief Content Officer, MarketingProfs
The much-anticipated second edition of Ann’s popular “Everybody Writes,” which is used in college classrooms and by writers the world over, will be released on October 18, 2022, when B2B marketers will be able to read the completely revised and expanded update to this marketing and writing classic.
“Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content” is slated to include all-new examples, an even-more-detailed writing framework, and new material reflecting the latest changes in content marketing since the original version was published.
2 — Change Masters: How to Actually Make The Changes You Already Know You Need to Make
Barry J. Moltz
Speakers & Author, Shafran Moltz Group, LLC
In “ChangeMasters: How To Actually Make the Changes You Already Know You Need To Make,” Barry shares his small business subject matter expertise, including an examination of just why change is so difficult, and how to focus on and complete the critical changes that will make a difference.
From the brain science behind the mechanisms of change to how various areas of business can create change and more, Barry’s book offers helpful take-aways B2B marketers can apply in multiple areas of their professional and personal lives.
3 — The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
David Meerman Scott
Limited Partner and Strategic Advisor, Stage 2 Capital, also Entrepreneur, Advisor, Keynote Speaker and WSJ Bestselling Author, Freshspot Marketing
A new eighth edition of David’s book “The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly” has recently been released, updated with new techniques and information that will be of interest to B2B marketers.
From details blueprints and strategies for getting your ideas implemented to generating buyer attention, the latest edition …read more
Source:: Top Rank Blog
