By jrumberger@hubspot.com (Jana Rumberger)

You put an app on your phone, but haven’t used it in a week, and you’re about to delete it from your phone. Then an email arrives that shows you how the app solves a problem you’ve been struggling with. Email personalization saves the day.

A 2022 McKinsey report says that 71% of consumers expect companies to offer personalized communication. 76% get frustrated when it doesn’t happen.

Ramping up your email marketing to stand out and get the results you want can be tough. But there’s a strategy that less than 30% of marketers are using.

Let’s talk about email personalization and check out some personalized email examples.

Email personalization is more than a strategy. It’s a way to connect one-on-one with each person that reaches out to learn about your business.

This process helps email marketers create emails that appeal to each individual on their email list. And they can do it without having to draft a separate email for each person.

According to Experian, 78% of customers are more aware of how businesses are using their data. So, personalization is more convenient for marketers, but how do customers feel about it?

Why is email personalization important?

Email personalization is a wildly effective strategy. Segmentation of email campaigns alone can increase revenue by up to 760%.

And while subscribers want to know more about how companies are using their data, 59% of customers trust businesses using AI to personalize their experience. Because of this high level of comfort, email personalization is an excellent investment when it’s done right.

According to Statista, 42% of consumers feel that personalization is somewhat or very important. And 67% have used personal recommendations when shopping for products.

If you want to improve engagement and revenue for your business, the best time to start personalizing your emails is now.

Email Personalization Strategies

Most of the posts you see on social media are just for you. These platforms encourage you to spend more time on their platforms using algorithms that notice what you like and give you more of it.

The average person spends 147 minutes on social media each day. This can lead them to expect all their online experiences will feel personal.

Until marketing automation, businesses found it difficult to personalize emails. But today it’s possible to create unique emails for every subscriber and to show them what appeals to their personal interests.

Email personalization can make every email an offer that’s just for them.

But creating personalized emails is tougher than it looks. Besides the challenge of designing an email that connects and appeals to subscribers, personalization requires some technical know-how.

It’s not unusual for an email marketing manager to design a great email. But some of these emails never get sent because of API, email marketing platform, and other challenges.

So, before you start personalizing your emails, check out these strategies.

1. Build a list you can segment.

Creating a great email list …read more

Source:: HubSpot Blog

Author: Aaron