By Nick Nelson

When the pandemic broke out in 2020 and forced most marketers into remote work, there was a big looming concern you’d often hear about: Zoom fatigue.

In a profession where meetings are frequent and essential, the danger of video-call burnout seemed to be acutely high. Would the endless reminders of our isolation and disconnection become too much to bear?

As it turns out, these concerns were somewhat overstated. Recent Pew Research found that usage of videoconferencing tools is very common, as expected …

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… But the percentage of professionals who report experiencing the dreaded “Zoom fatigue” is much lower than than the zoomsayers forecasted, with three in four saying they are fine with the amount of time they spend on video calls.

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That’s good to see, and I think it speaks to something I wrote about here a few weeks ago: the resilience and adaptability of human beings. We make the best: embrace the good, and find ways to mitigate the bad.

Of course, a marketer’s aspiration is not just to adapt, but to keep innovating and pushing the envelope while doing so. Achieving greater collaboration, productivity, and – most simply – enjoyment out of virtual meetings can make a big difference in the success of a team.

With this in mind, here are some tips to conduct better virtual meetings and keep Zoom fatigue from creeping in.

Keep Perspective on What Video Calls Make Possible

This is how you can “embrace the good.” Yes, for most of us, there is a diminishing factor to communicating with someone through a screen, rather than in person. However, the format also enables us to connect in real-time with anyone, anywhere on the planet.

[bctt tweet=”“Embrace the good! Virtual meetings have downsides, but enable us to connect in real-time with anyone, anywhere on the planet. #ZoomFatigue #B2Bmarketing.” — Nick Nelson @NickNelsonMN” username=”toprank”]

Sometimes, when I’m growing a bit weary on days crowded by video calls, I find it helpful to remind myself of the major advantages that come along with the downsides. I can have a face-to-face chat with teammates all around the country – from Portland to San Diego to Denver and beyond – at any moment. In fact, these technologies make it practical to have teammates (and clients) from all around the world to begin with!

Take Yourself Off the Screen

Researchers from the University of South Florida found that staring at yourself on-screen can be one of the biggest contributors to Zoom fatigue. It only makes sense. When able to see ourselves, we have a natural tendency to keep an eye on what we’re projecting to others. But this leads to an unnatural level of fixation, which can be distracting and cause …read more

Source:: Top Rank Blog

Author: Aaron