The 15 Best A/B Testing Tools That Are Guaranteed to Boost Your Conversion Rates
By Neil Patel
What is your website’s conversion rate? What about your paid ads, forms, and landing pages?
No matter your conversion rate, there’s a good chance it could be better.
That’s because user preferences change over time. People get burned out by seeing the same ads and images, and styles change. Even the platforms where users hang out can shift.
There’s only one way to know if your ad, landing page, CTA, or entire website could convert better—and that’s to test it.
According to Invesp, 71 percent of companies run at least two A/B tests a month.
However, only one in eight A/B tests drive significant change. That means a lot of companies are running A/B tests but not seeing results. A/B testing tools provide the framework and data you need to run better tests.
Why You Need A/B Testing Tools
A/B testing tools streamline the A/B testing process by making it easy to design, launch, and analyze tests. Is it worth the investment, though?
If you want to see real results with A/B testing, I strongly recommend using A/B testing tools. They can help by:
- Tracking data: It can be hard to track clicks, conversions, and other significant KPIs. Many A/B testing tools track the data to ensure you have access to the information you need to make critical business decisions. They’ll even generate snazzy reports, so you look smart to your boss or clients.
- Protecting your SEO: A/B testing won’t impact SEO—if you do it correctly. A/B testing tools help ensure your tests don’t run afoul of Google’s rules.
- Automating testing: The more full-featured tools leverage automation to ensure testing is as efficient as possible. For example, automatically turning off ads that aren’t performing well, so you have more time to focus on running your business.
- Streamlining the test creation process: Creating A/B tests can be time-consuming. It’s easy to get caught up in the details (Should this button be blue or green? Is this CTA good enough?). A good A/B testing tool makes building, launching, and tracking your tests easier.
- Increasing your conversion rates: The most significant benefits of using A/B testing tools? They can help improve your conversion rates, lower bounce rates, and drive more sales. That’s because most offer recommendations based on AI or proprietary data.
If you’re still not sold, let’s look at how subscription-based mobile phone provider Ben used A/B testing to drive conversions.
Ben began offering its customers access to the latest mobile devices in addition to affordable data and voice plans. They wanted to make sure customers knew they could choose the color of their phone, not just the model.
However, the …read more
Source:: Kiss Metrics Blog
