Social media matters for brand success. But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time.

Statistics tell the tale of social impact: 77 percent of social media marketers say that their efforts have been somewhat to very effective in 2022, 79 percent of companies are buying ad space on Facebook and the same number plan to keep investing in Twitter Spaces.

Ready to take your social media marketing to the next level? Here are nine goals to help your brand get noticed.

Social Media Marketing Goals for 2022

While you don’t need to meet every social media marketing goal listed to succeed, these objectives offer a solid starting point for a measurable marketing increase.

Goal 1: Increasing brand awareness

Goal 2: Driving website traffic

Goal 3 Getting more leads

Goal 4: Boosting user engagement

Goal 5: Improving customer service

Goal 6: Enhancing brand reputation

Goal 7: Creating more conversations

Goal 8: Understanding your customers

Goal 9: Tracking your mentions

Goal 1: Increasing Brand Awareness

Increasing brand awareness is all about getting the message out to potential customers. In practice, this means more than just posting content to social media — it’s about posting content to social media sites where it will be seen by your target audience.

Potential KPIs and metrics:

• Total number of social channel followers
• How many users are interacting with your content daily/weekly/monthly
• Volume of shares, mentions, and retweets

Goal 2: Driving Website Traffic

Getting more traffic to your website from social media sources can help boost lead generation and sales conversion. Here, social analytics tools are useful for measuring key social metrics and how many unique visitors are viewing your site.

Potential KPIs and metrics:

• Number of visitors referred from social media sites
• Percentage of overall traffic from social media
• Bounce rate of social traffic (how many users visit but don’t stay)

Goal 3: Getting More Leads

More leads mean more opportunities for sales. And while getting leads is typically part of the larger sales funnel process, social media offers a way to start collecting basic lead information.

Potential KPIs and metrics:

• Contact information such as email addresses provided by customers
• Downloads of content assets from social media links
• Participation in social media events such as polls or contests

Goal 4: Boosting User Engagement

User engagement with your social posts is measured by actions such as comments, likes, and shares, and helps give a sense of how well your social media marketing is working to drive user interest.

…read more

Source:: HubSpot Blog

Author: Aaron