8 Valentine's Day Marketing Campaigns We Love

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Love, flowers, chocolate, blah blah blah …

Where are the marketing results?!

Okay, probably not what your Valentine’s date cares about. But if you’re a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. But how?

Well, these companies have figured out some creative ways to leverage the warm and fuzzies (or unadulterated rage and crushing loneliness … whatever) that Valentine’s Day instills in people.

If you don’t have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine’s Day action.

8 Effective Valentine’s Day Marketing Campaigns

1. Ranch Dressing’s Customized Bottle

Nothing says Valentine’s Day like giving someone a bottle of — Ranch Dressing?

In 2021, while flower companies and B2C brands were highlighting the romantic gifts partners could give to each other, Hidden Valley took a funny approach to this strategy by offering audiences customized Valentine’s Day-themed bottles of Ranch salad dressing.

While this seems like an odd gift to some, Hidden Valley knows that they have fans out there that just love to cover everything they eat with Ranch dressing. To those audiences, this gift is funny, personalized, and potentially useful.

2. Pandora’s Little Acts of Love

A common pushback people give for Valentine’s Day is that appreciation for loved ones should be shared all year round. Jewelry company Pandora emphasized that small acts of love are suitable anytime with their “Little Acts of Love” placement in 2022.

The ad shows couples displaying acts of kindness towards one another that would be appreciated any day of the year. This ad reminds us all that thoughtful gestures can go a long way.

3. 1-800-Flowers’ Galentine’s Day

Valentine’s Day isn’t just for significant others, and 1-800-Flowers wants friendships to be celebrated as well.

This ad depicts two friends talking about how they established their friendship, reminding the viewer that platonic love also deserves to be celebrated. The two friends in the ad ask each other thoughtful questions about their friendship and how much they mean to each other.

It’s an emotional ad that will inspire you to call your best friend, and maybe send them some flowers.