By Neil Patel

Amazon is the king of e-commerce.

It’s the largest online retailer in the world selling over 12 million items and is one of the most trusted e-commerce sites.

With 197 million people logging on to shop every single month, how can you direct some of that traffic to your Amazon store?

Amazon Ads.

A solid advertising strategy can help you increase sales as competition on the platform heats up, even if you don’t have a massive budget.

While most shops start with the basics, using advanced tactics will get you better results, faster.

We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot.

1. Use Long-Tail Advanced Amazon Keywords to Find Users With Strong Purchase Intent

Keyword research is the secret sauce of any advanced Amazon ad strategy.

It’s going to get your products in front of right users who are ready to make a purchase, but you can’t go after any word or phrase. You need to make sure it’s a long-tail keyword.

Why?

Because buyers who search for something specific like “wooden chopping board with compartments” are far more likely to make a purchase than someone using a vague phrase like “chopping board.”

Another reason to niche down with your keyword research strategy is the lack of the competition. Generic phrases like “candle” are far more expensive and saturated.

As a new seller on the platform, you’ll have a hard time ranking for the term and getting buyers to click through.

By going after phrases with low competition and a high purchase intent, you can boost your brand awareness and sales and improve your Amazon SERP.

2. Use Sponsored Brands to Increase Brand Awareness

Are you not prioritizing brand awareness? You can bet your rivals on Amazon are.

In a study by Search Engine Land, ad spend allocated for building brand awareness jumped from 26% to 60% in less than 12 months.

So what’s the best way to increase your visibility and start building your top of the funnel advertising strategy?

Sponsored Brands.

The ads appear at the top of search results, and it’s one of the most useful tools for building your brand on Amazon.

Use Sponsored Brands to create brand recognition by using a custom headline, adding your logo, and sending traffic to your storefront and products listing page.

By investing in awareness, you’re helping buyers become aware of your products.

You’re showing users you have a solution to a problem in their lives. This strategy helps customers learn more about you and increase sales over time.

3. Analyze Your Product Level Profitability to Boost Your Profit Margin

Before you start experimenting with an advanced Amazon ads strategy, you need …read more

Source:: Kiss Metrics Blog

Author: Aaron