By Jenna Kutcher

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

If you want to double your sales, you need to double your email list. Your list is a direct line of contact to reach the people who are interested in what you have to offer and an asset that you own and control.

Serving an engaged email list, no matter the size, is a tried and tested game changer for business growth, launching new offers, and ensuring your content is seen by the audience it’s made for! Over a decade ago I stopped solely focusing on the vanity metrics of social media and dove into growing and serving my email list. It’s my #1 profit driver and, therefore, my #1 priority in my business — and it’s time for you to do the same.

Through the years, I have learned a few simple ways that help me keep my list growing consistently without having to put in a ton of time or effort. Serving an email list can be wildly effective without being complicated. Your email list can become a well-oiled machine that serves and sells your offers, doing the heavy lifting for you.

While the following advice is for someone who already has a list they want to grow, if you need to start yours from scratch, I can help you catch way up to speed (like pro-level, but the easy way) in my free one-hour masterclass, “From Zero Subscribers (or Zero Strategy) to an Engaged Email List that Lasts.” Let me show you how to algorithm-proof your business, once and for all.

The growth of your business can’t stay in the hands of a social media platform — I’ve seen too many “my account got hacked and deleted” situations. Start your list and have an open line from your offers to your dream customers at all times.

7 Ways to Grow Your Email List (and Your Revenue) in 2024

If you want to leverage your list to grow your revenue in 2024, it’s time to optimize your email marketing ecosystem step by step. You can turn this into a once-a-year, ‘spring cleaning’ checklist or break it into bite-sized pieces you work on throughout the year. Either way, your results will reflect your effort!

1. Dig into Your Email Analytics

Far too many people like to hit ‘send’ on their emails and let that be their end goal. If you’re afraid of digging into numbers or aren’t sure where to start, you’re not alone! It can be scary to find out what’s truly working — and what isn’t. But knowing your data is the only way you can optimize. Maybe you’ve looked a few times and thought you needed more data to take action — but think of it like this: a ship doesn’t wait until it’s way off the path to course correct, right? Making small movements can help you get to …read more

Source:: HubSpot Blog

Author: Aaron