By Doug Brown

With approximately 15,516 likes and 110 comments per post, fashion is without a question one of the biggest industries on Instagram.

According to a survey, more than 250 million Instagram users tend to buy clothing material that they noticed on the social media platform. While more and more people are being attracted by Instagram, the platform is rapidly growing and establishing itself. However, the competition is also growing side by side with the marketing opportunity.

So, the main question is: how can a smaller fashion brand also taste the fruit of success in this vast competition? Well, we got you covered.

In this article, we will discuss 7 tips that will help you to stand out from the huge retail crowd.

Always Upload Perfect Pictures

Instagram is considered the realm of amazing photos. Even if you don’t work in a fashion brand, you should always upload quality content in your Instagram story and feed. You might be thinking of what is known as quality content. Quality content can be everything from picture quality to relevant hashtags. Here are 2 picture quality elements you should follow every time:

• Always use high-resolution pictures

Instagram is an abbreviation of ‘Instant Telegram’. However, nobody clicks pictures using Instagram’s camera. The main reason is that the Instagram camera does not produce the same image quality as your phone camera does. But, your phone camera cannot overtake the DSLR cameras, where the image quality is fantastic. That’s why you should always use good cameras to click high-quality images. This will help your brand to get a boost.

• Your picture should have a story

Always click a picture that has the power to tell a story. Otherwise, your audience will see your images as an irrelevant post.

Use Appropriate Hashtags

Even though the hashtag was created 11 years ago, it’s still one of the most useful tools mainly enhancing account visibility. Millions of people use the hashtag to boost their product discoverability. You might be thinking that if you use a hashtag in your images it will automatically gain popularity. Unfortunately, this won’t happen overnight.

To promote your brand or product, you need to use narrow and long-tail hashtags. So, try to research your hashtags or keywords before applying them. You can also create a custom hashtag for your brand and use it in every image.

Engage With Your Audience

Now you have mastered the photography techniques and uses of hashtags, now it’s time to advance to the next level, which is interacting with the people. However, try to focus on the people who use the same hashtags as you. Like and comment on their post to boost the relationship. You can also nicely ask for their permission to repost some of their images. Try to tag them in your post also. This will give them a public shoutout. Whether you know it or not, this is one of the best ways to strengthen your bond with your followers.

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Promote Your Instagram Account …read more

Source:: Social Media Explorer

      

Author: Aaron