7 Principles of Website Design That Drives Sales

7 principles of website design that drive sales

Every business needs to have an online presence.

Whether you’re in the B2B or B2C space, you need to build a website to showcase and sell your products or services.

However, slapping together a website using a free platform, with themes and plugins, isn’t enough. To see real results, you should invest in professional website design.

A whopping 93% of people say they’d leave a website if it’s poorly designed, so the cost you incur from designing a quality website design is worth it.

Why is Website Design Crucial for Your Business?

With over 1.8 billion active websites in existence, your site needs to be unique to stand out.

This, among a few other reasons discussed below, is why it’s so important for your website to have a quality design.

How Web Design Contributes to Your SEO

Search engine optimization is an essential aspect of digital marketing, and the way you design and build your website impacts the effectiveness of your SEO strategy.

A poorly designed website can lead to crawling issues, broken links, slow load speeds, and many other technical errors resulting in poor SEO. You can use an SEO analysis tool to check for and rectify errors on your website.

Web Design Helps You Build Trust With Your Audience

Another reason website design is essential to your business is that it sets the tone for how your customers perceive your brand.

The way your customers regard your brand is crucial because it determines whether they like or trust you enough to do business with you. If your website’s look and feel aren’t up to the standards your customers expect, they’re likely to turn to your competitors.

On the flip side, a well-designed website helps drive your customers’ confidence in you. The result is that they’ll not only buy from you, but they’re likely to turn into repeat customers.

How UX Affects Website Design

When embarking on a website design or redesign, you must consider user experience (UX). UX refers to the overall experience your visitors have as they navigate through your website. It’s an important aspect of website design as it contributes to your customers’ overall customer journey.

You should design your website in such a way that it’s easy and pleasurable to use. Failure to do so could result in high bounce rates. After they’ve left due to an unpleasant experience, getting them to revisit your website is next to impossible.

On the other hand, website design also influences UX. A poor design results in negative UX and vice versa.

As we look at the website design principles to help you drive sales, keep UX in mind. And make sure to avoid website design mistakes that could cause your conversions and sales to plummet.