7 Habits of a Highly Effective Landing Page

Learn More About HubSpot's Free Landing Page Builder

First impressions are everything, especially when it comes to web design. A landing page is a great way to get visitors to interact with your site by engaging with your calls-to-action, making a purchase, contacting you, or sharing your content.

A landing page should be informative and direct, but also attention-grabbing and welcoming. It may seem like the content of your landing page is the focus, but the design is equally as important.

Landing pages are critical to converting your visitors into customers. They broker the exchange of information between you and your audience. Combining an eye-catching offer button with an effective landing page design can turn what was once just web traffic into a steady stream of leads for your sales team.

What makes a good landing page?

A strong website is essential for reaching your business goals. And the landing page provides important information for your audience along with a clear call to action. These seven elements will help your landing page be as effective as possible.

1. Structure & Design

Unfortunately, not every visitor will make it to the bottom of every page. So, keep the important features, such as lead intake forms and calls-to-action, above the fold to ensure that they’ll be seen. Additionally, remove the navigation from the page to avoid distractions in the form of other links.

2. Compelling Headline

The largest text on your landing page should be something that makes your visitor want to learn more. Saying “We are Georgia’s largest marketing agency” isn’t as captivating as “We helped businesses earn $10 million in profit this year.” Any additional copy on your landing page should maintain the momentum of interest initiated by the headline.

3. Call-to-Action (CTA)

What do you want visitors to do when they come to your site? Your design and copy should inspire them to take action. You have their attention, so strike while the iron is hot and put a Contact Us Now or Join the Family button right on the landing page.

4. Testimonials and Case Studies

A first-time visitor to your site may not have done any business with you before. They will be more encouraged to take action by seeing what you’ve been able to accomplish for a similar client and not just a general description of what you do.

5. Trust Symbols

A well-designed website isn’t enough to prove to visitors that you’re a credible organization, especially in today’s world. Social proof builds credibility, while elements like trust seals and a privacy policy create trust with your visitors.

6. Media

A headline can be a powerful motivator, but a photo or video can also communicate your desired message. Choose a media that promotes either what you do or what you want your audience to feel when they land on your page.