By mbretous@hubspot.com (Martina Bretous)

When it comes to email marketing, there’s no denying how powerful this channel can be.

According to a 2019 Campaign Monitor report, for every $1 you spend, you earn $42 – an astonishing return on investment.

If you’re scaling a business, you may have relied on personal or business email providers like Gmail and Outlook in the past. However, they’re not equipped to manage large volumes of email and provide the data needed to track performance.

That’s where a bulk email service can come in.

Discover the key features you should find in a bulk email service and the top providers in the market.

A mass email service helps you reach a large audience and nurture them one email at a time. In addition to getting direct access to your customer base, you can also track how your emails perform and test various methods to increase clicks and conversions.

While traditional advertising methods, such as print ads and direct mail, can have high return on investment (ROI), it can be difficult to understand how consumers are interacting with your materials. With a bulk email service, you can find out what attracts consumers and what elements lead to higher conversions.

Furthermore, many bulk email services offer automation tools – think workflows and sequences – to help you move leads down the funnel and retain your current clients.

Using a personal or business email can work in the first few months of starting a business but will quickly become ineffective as you grow.

Reasons to Send Bulk Emails

Not sure if it’s the right time to try a bulk email service? The first question you should ask is, “Is our brand investing in email marketing this quarter/year?“

If the answer is yes, then that’s your sign to invest in an email service.

Here are specific examples of when you would send out a mass email to your subscribers:

• Sales promotion – Say you want to promote discounts on certain products or services, sending a mass email to your subscribers is a great way to generate sales.
• Newsletter – Do you want to send out exclusive content to your subscribers? Then a newsletter is the way to go.
• Product updates – A great way to announce a new product feature or line is via email. You can include previews to build some excitement and include calls-to-action (CTA) for conversions.
• Announcements – Are you updating your hours, prices, or services? Or perhaps there’s been a change in your policy. Notifying your subscribers in an email blast is an effective way to spread the news.

With every email you send to subscribers, you’ll want to keep in mind your goals, your audience, the time and day, personalization, and compliance with data protection laws.

You want to invest in an email marketing service, but you’re not sure what to look for – here’s your guide.

These are the key features you should look …read more

Source:: HubSpot Blog

Author: Aaron