7 best CRMs for retail businesses in 2025
By ttaylor@hubspot.com (Tristen Taylor)
Retail businesses face unique challenges in today’s competitive marketplace. Managing customer relationships across multiple channels, tracking inventory alongside sales data, and coordinating between online and in-store experiences requires specialized tools. A Customer Relationship Management (CRM) system designed for retail can streamline these complex workflows, improve customer satisfaction, and drive revenue growth.
Modern retail CRMs solve critical industry challenges like fragmented customer data, inconsistent service experiences, and difficulty tracking customer journeys across touchpoints. This comprehensive comparison examines the top CRM solutions for retail businesses, including detailed feature breakdowns, pricing analysis, and implementation guidance.
HubSpot powers customer relationship management for thousands of retail companies worldwide, from small boutiques to enterprise chains. According to recent industry data, retail businesses using CRM systems see an average 41% increase in sales revenue and 27% faster sales cycle completion. So let’s get into the details to show you why it stands out from the rest, and how it can benefit your retail business.
Table of Contents
- What is a CRM for retail?
- CRM Comparison Table
- Best CRM Software for Retail Businesses
- Benefits of CRM Software for Retail
- 7 Important Features for a Retail CRM
- How to Choose a CRM for Retail (Step-by-Step)
- Frequently Asked Questions
- Meet HubSpot, the Top CRM Choice for Retail Companies
What is a CRM for retail?
A CRM for retail is a specialized customer relationship management platform that helps retail businesses manage customer interactions, sales processes, and data across multiple channels including online stores, physical locations, and mobile apps. Retail accounted for 23.5% of the CRM market share in 2022, with HubSpot’s retail CRM capabilities including inventory integration, customer segmentation, and omnichannel communication tools that support seamless shopping experiences.
Best CRMs for Retail Companies at a Glance
|
CRM |
Best For |
Key Features |
Pricing |
Free Trial |
|
HubSpot |
Growing retail businesses |
Contact management, email marketing, sales automation, reporting |
Free plan available, paid plans start at $45/month |
Yes |
|
Salesforce |
Large retail enterprises |
Advanced customization, Einstein AI, extensive integrations |
$25/user/month (Essentials) |
Yes |
|
Zoho CRM |
Small to medium retailers |
