7 AI Automation Examples that Will Streamline Your Marketing Strategy

By esantiago@hubspot.com (Erica Santiago)

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Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject.

Today, I’m sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition.

Let’s dive in!

7 Examples of AI Automation

1. AI Bots

Best for: Streamlining time-consuming, tedious marketing process and engaging with consumers.

A bot is an AI-powered intelligent automation with many use cases for both marketers and consumers. Marketers like myself typically use AI bots to streamline tedious tasks.

For example, I often have to interview marketing leaders and source their quotes for the posts I write. It would take me forever to listen through 30-60 minutes of an interview and fish for the most compelling quotes.

Then, one of my colleagues introduced me to an AI tool called Castmagic, which can transcribe audio into text.

I would then paste the transcribed text into ChatGPT and prompt the chatbot to identify the most interesting quotes from the text. This use of bots cuts hours‘ worth of work into just minutes!

I also save time by using HubSpot’s internal GPT to generate post titles, meta descriptions, outlines, and topic ideas.

And I’m far from the only marketer who saves time using AI tools like bots. According to our recent survey of 1000+ marketers, 86% of marketing professionals say AI helps them save an hour each day in their normal workflow.

Of course, I can’t forget how chatbots help marketers connect with consumers. Chatbots can direct visitors to your website to the correct product or service, answer questions, or troubleshoot issues.

All this can be done quickly and efficiently, and your customers will appreciate the swift action.

In fact, a recent study found that 62% of consumers prefer to engage with digital assistants rather than wait for human agents.

2. AI Personalization

Best for: Quickly gathering data to provide data-driven insights and high-quality personalized content.

According to our 2024 State of Marketing Report, 77% of marketers who use generative AI say it helps them make more personalized content, so AI and personalization already go hand-in-hand.

However, AI can also automate the process of creating personalized content by quickly and efficiently collecting data on customer behavior, preferences, location, and more.

AI then uses this information to generate data-driven insights and tailor content to individual customers.

For example, HubSpot’s Breeze AI gathers quality data to create personalization at scale.