By Erin Rodrigue

AI has gone mainstream, and it’s slowly creeping into the day-to-day lives of marketers.

Although this technology is still in its early stages, it’s already changing how we work. With the help of AI-powered tools, marketers can automate a variety of tasks, from drafting email subject lines to scaling entire marketing campaigns.

If you’re curious about where AI is going — and how you can leverage it — we’ve listed six AI predictions to watch in 2023.

1. AI will give content marketers a significant lift.

Sure, artificial intelligence isn’t close to writing the next New York Times best seller. But it can streamline many content marketing tasks. Specifically, it can give marketers a lift in the writing process.

For example, picture a content marketer stuck in the content ideation stage. Instead of waiting for inspiration to strike, she inputs a prompt into an AI chatbot — such as, “Provide a few blog ideas about TikTok marketing” — and receives a list of ideas to get the ball rolling.

AI tools — like ChatGPT, Jasper, and HubSpot’s content assistant — can also do much of the legwork when it comes to research. These tools use complex algorithms to gather, analyze, and interpret information from across the web, identifying patterns and trends in a matter of seconds.

For example, suppose you need to write a video script to promote a product. To get started, you paste hundreds of customer reviews into an AI chatbot and ask it to summarize the key takeaways. Then, you use its output as a rough draft. In the end, you have a new ad highlighting everything your customers love about the product — and you did it in a fraction of the time.

Ultimately, we predict that AI will assist content marketers by executing tedious, repetitive tasks — like coming up with ideas, writing rough drafts, and summarizing large amounts of data.

2. Consumers will demand more personalization, and AI can make it happen.

78% of marketers say personalization has a “strong” or “extremely strong” impact on customer relationships.

While it was once extremely hard to create these experiences with older marketing techniques and technology, AI has opened the door for more pinpointed personalization opportunities.

Right now, AI is primarily used to help us “get things done,” but it has the power to help marketers scale faster, personalize more, and find target audiences easily.

We’re already seeing heavy AI personalization in the marketing industry. For example, many tools allow brands to send marketing emails with names and personalized information based on contact list information. In retail, consumers regularly get emails or e-commerce recommendations for certain products based on what they’ve recently viewed or purchased.

With evolving technology and our ability to capture data on prospects and customers, it’s not shocking to think that AI-based personalization trend will grow stronger in the near future. In 2023 specifically, expect AI to be used more …read more

Source:: HubSpot Blog

Author: Aaron