By Adam

If you are running an ecommerce business, then you know that bringing traffic to your online store and increasing conversion rate is not as simple as most people think.

It takes more than your website design to improve user experience (UX) on your ecommerce store.

UX is all about having the right component on your website that will enable visitors to navigate your website easily and complete their goals more efficiently. You must optimize every site element with the customer in mind, right from the structure, landing pages, and other elements.

Do you want to learn more about improving ecommerce UX? Well, in this article we investigate five different ways to improve UX for your site and make those sales this year.

1. Respond to customers on social platforms

How you interact with your customers is one of the most important aspects of your business. You want to ensure that your customers can give you the feedback you need to improve your brand.

Therefore, you should improve how you communicate with your customers through the customer care desk and, most importantly, social media.

You can have social media links and buttons on your website to encourage visitors to follow your brand on social media. Ask your customer to connect with you on social platforms like Facebook and Instagram.

When customers comment and ask questions about your brand on social media, you should try as much as you can to respond. This is one way of showing customers that you care.

It can also help with establishing social proof for your audience and marketing your brand on social media. You can learn about social media advertising to improve your outreach and sales.

2. Create trust with your customers

You can gain trust from most of your visitors and customers when you have a more transparent website.

That means your website should have more information about your product details, about the company, company policies, and shipping information. You can even opt for value added warehouse services to reduce shipping costs and increase trust.

When you establish a more transparent website, you make your customers believe in your brand and remain more confident to purchase from your store. You should strive to avail customers all the information they need to make buying decisions whenever they log in to your ecommerce store.

When you create trust and ensure transparency in your site, you improve the user experience.

Here are other ways to create trust with your online store:

• Tell a story: When you tell customers how your journey has been, you can easily win their hearts. Your audience can view you beyond the product you are offering and understand where you are coming from.
• Know your target customers: You should know who you are offering the product and service to. Start by researching your customers’ pain points and look forward to addressing them on every product and service you offer. You can use an AI-powered chatbot to connect with your customers in a friendly and familiar …read more

  Source:: Social Media Explorer

        

  

  Author: Aaron