By juthompson@hubspot.com (Justina Thompson)

Running a cleaning company is about more than mops and elbow grease — it’s about managing relationships, schedules, recurring contracts, field teams, and customer retention. The challenge? CRM needs in the cleaning industry are uniquely demanding. Cleaning businesses juggle high-volume recurring work, on-the-move teams, location-based services, spot‐jobs, and varying customer preferences, all while trying to deliver consistent quality and timely communication.

Generic CRMs often struggle to meet these demands: they lack effective route optimization, mobile crew updates, recurring job automation, and field-to-office synchronization capabilities. That’s where industry-aware CRMs become a solution.

A properly configured CRM becomes your operational backbone. It lets you centralize all client touchpoints, automate email reminders and follow-ups, sync field data in real time, track job frequency, and segment communication based on property type or service history. In effect, it turns a cleaning company’s scattered workflows into a streamlined, scalable system.

In this article, you’ll get:

• A comparison table of the top 6 email/CRM tools suited to cleaning businesses
• Feature breakdowns that highlight what each tool offers (automation, mobile access, segmentation, email flows, integrations, etc.)
• Real-world pros and cons, especially from companies in the cleaning space
• A step-by-step how-to guide for setting up email automations tailored to cleaners
• Pro tips for migration, measurement, and scaling

Before we dive in, it’s worth noting that HubSpot is already used by real cleaning companies to unify their marketing, service, and operations on one platform. Throughout this post, you’ll get clarity on how tools like HubSpot stack up and which options offer the best fit for cleaning business owners in 2025.

Table of Contents

• What is email marketing for cleaning companies?
• Best Email Marketing Tools for Cleaning Companies at a Glance
• Best Email Marketing Software for Cleaning Companies
• Benefits of Email Marketing Software for Cleaning Companies
• 5 Important Features for a Cleaning Company Email Marketing Software
• How to Choose an Email Marketing Tool for Cleaning Companies (Step-by-Step)
• How to Create Email Marketing Campaigns for Cleaning Companies
• Frequently Asked Questions (FAQ)
• Meet HubSpot, the Top Email Marketing Choice for Cleaning Companies

What is email marketing for cleaning companies?

Email marketing for cleaning businesses is the strategic practice of using automated and personalized email communications to acquire new clients, retain existing customers, and maximize the lifetime value of both residential and commercial cleaning contracts.

Unlike general email marketing, cleaning company email strategies focus on:

• Service-specific touchpoints like appointment reminders
• Seasonal cleaning promotions
• Review requests after service completion
• Recurring contract renewals (that align with the unique customer journey of property maintenance services)

HubSpot’s Marketing Hub enables cleaning businesses to centralize their email marketing with CRM data and service scheduling workflows. Additionally, by connecting email campaigns directly to customer service histories and booking patterns, HubSpot’s Email Marketing Software transforms routine operational messages into revenue-generating …read more

Source:: HubSpot Blog

Author: Aaron