By lalfred@hubspot.com (Lestraundra Alfred)

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation.

Video marketing is no longer an “up-and-coming” content strategy. It’s here, and it’s an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.

The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. The most recent data shows that video content isn’t just effective — the demand for it is growing at an impressively rapid pace. Here are the key video marketing statistics you should keep in mind to inform your strategy.

General Video Marketing Stats

1. 36% of marketers say the primary goal of their company’s video marketing efforts is to increase brand awareness and reach new audiences.
2. 37% of companies exclusively create video content in-house, 14% rely on an agency, and 49% share a mix of both in-house and agency-created video content.
3. 69% of marketers say their company owns the production equipment used to create video content.
4. The most popular video editing software is Adobe Premiere Pro, which is used by 61% of marketers.
5. 44% of marketers use an iPhone as their primary camera for video content.
6. 88% of companies surveyed have a team dedicated to creating video content, and 45% of companies with dedicated video support have a team of two to five people.
7. 81% of marketers say their primary company has a budget specifically for video marketing, and 52% of marketers said their video marketing budget remained the same for 2022.
8. 42% of marketers surveyed say creating video content through an outside agency has resulted in better videos.
9. 69% of marketers claim the biggest benefit of creating video content in-house is having more creative control and flexibility.
10. When asked what the biggest benefit of working with an agency to create video content is, 68% of marketers point to higher-quality videos that look more professional.
11. 77% of marketers say their company uses YouTube to host marketing videos.
12. 14% of marketers say their company spends between $7,000 to $10,000 to produce a video.
13. When asked how long it takes to create a marketing video from start to finish, 30% of marketers say it takes two weeks.
14. According to 65% of marketers, production (filming, lighting, and audio) is the most expensive part of the video creation process.
15. 38% of marketers say pre-production (ideation, writing the script, and casting) is the most time-consuming part of the video creation process.
16. 74% of companies optimize videos for silent auto-play.
17. 78% of companies leverage accessibility features in video content. The most common accommodation is video captioning, which is used by 65% of companies.
18. 31% of brands publish two to four videos …read more

    Source:: HubSpot Blog

          

    

    Author: Aaron