50 Free Online Marketing Classes to Take This Year

By sbernazzani@hubspot.com (Sophia Bernazzani)

Learn the fundamentals of inbound marketing in a short online lesson from HubSpot Academy.

Are you a marketer looking to sharpen your expertise and increase your earning potential?

Great! You’re in the right place.

It’s no secret that individuals who hold a bachelor’s degree or higher are more likely to find employment and earn higher incomes than those who do not. But did you know that earning a certification can follow this same trend?

Now, I’m not saying that a certification and a master’s degree hold the same weight in the eyes of a hiring manager or a client who’s considering working with you on a marketing project. What I am saying is that having specialized education in your field won’t hurt and it’ll typically help you.

I know what you’re thinking, “I can learn on the job — experience is more valuable than a certificate.” And you’re not wrong — 15 years of experience compared to five years of experience and a certification isn’t exactly a one-to-one comparison. For entry-level generalist roles, promotions, and freelance work, though, certificates can be the fastest and most affordable way to get ahead.

Given the frequency at which new digital marketing technologies and software are developed, it can be overwhelming to continue learning through blog posts and ebooks alone. That’s where self-paced online courses come in — but which do you choose?

Don’t fret, I’ve done the hard work for you. Below are the best free online courses you can take to strengthen your digital marketing skills. I’ve taken many of them myself and can assure you they’ll be worth your while. Each of these offerings varies in time commitment, but many are self-paced so you can learn on your time. The topics these courses cover include:

Content Marketing
Social Media Marketing
SEO Marketing
Email Marketing
Web Development and Site Design
Online Advertising Courses
Other Digital Marketing Courses

Want to learn more about brands and organizations that offer the courses on the list below? Scroll to the end of this post, or click here, to find affordable online marketing courses.