By fneedle@hubspot.com (Flori Needle)

Ecommerce is businesses selling products online, and people buying those products online.

Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media.

Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond.

Table of Contents

• General Ecommerce Statistics
• Social Media Ecommerce Statistics
• Ecommerce Growth Statistics
• Consumer Behavior and Demographics Ecommerce Statistics
• B2B Ecommerce Statistics
• B2C Ecommerce Statistics
• Mobile Ecommerce Statistics

General Ecommerce Statistics

1. The average number of products bought per online order is 4.95. (Statista, 2023)

2. The global conversion rate of online shoppers is 1.9%. (Statista, 2023)

3. High-performing retail businesses are more likely to invest a given amount of their sales in digital and ecommerce. (Boston Consulting Group, 2023)

4. A majority of social media marketers (68%) use social media to drive traffic to products on its own website. (HubSpot, 2024)

5. eMarketer predicts that Grocery will become the largest ecommerce category in the U.S. by 2026. (eMarketer, 2024)

   Image Source

6. There was a 20% increase in consumers shifting to ecommerce channels in 2020. (McKinsey, 2023)The average cart abandonment rate is 70.19%. (Baymard, 2023)

7. Amazon is the biggest e-commerce company worldwide with a 1.34 trillion USD market cap. (Statista, 2023)

8. Free delivery is the main reason 45% of shoppers head online. (Data Reportal, 2023)

9. Most marketers say they have an employee responsible for managing social commerce. (HubSpot, 2024)

Social Media Ecommerce Statistics

1. 87% of sellers say social selling has been effective for their business this year. (HubSpot, 2023)

2. 59% of social sellers say their company is making more sales through social media this year than last year. (HubSpot, 2023)

   
   Image Source

3. High performing salespeople are 12% more likely to use social media when selling. (HubSpot, 2024)

4. More than half of social media marketers use social media to sell products directly within social media apps. (HubSpot, 2024)

5. 50% of marketers plan to increase their investment in selling products directly in social media apps in 2024. (HubSpot, 2024)

6. Facebook, Instagram, and YouTube are the platforms social media marketers most commonly use for social selling. (HubSpot, 2024)

7. Instagram, TikTok, and Facebook offer the highest ROI for social selling. (HubSpot, 2024)

…read more

Source:: HubSpot Blog

      



Author: Aaron