By brittanyleaning@gmail.com (Brittany Leaning)

Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly.

Each one of these signups is likely a result of an effective call-to-action (CTA).

Think about it: If you hadn’t been drawn in by the copy or design of the CTA, or been guided so eloquently through your sign-up process, you would probably use a lot fewer apps and websites than you do now.

It’s really important to guide your visitors through the buying journey using strategic CTAs.

What is a CTA in Marketing?

As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.

Ultimately, the goal of any marketing campaign is to guide your audience in the buyer’s journey so they eventually make a purchase.

However, each marketing campaign might have a different action for the audience to carry out because there are several tactics you can use to guide your audience in their journey.

Below are a few examples of the types of CTA button copy you might use in marketing:

The above types of CTAs all serve a designated purpose, but keep in mind the language they use can vary. And today, marketers everywhere have put some creative spins on their calls to action to generate the leads their businesses depend on.

To help you identify what’s effective and what’s not, we’ve listed out examples of CTAs that totally rock. These call-to-action examples are broken out into three categories:

• Simple and effective CTAs
• CTAs with great call-to-action phrases
• CTAs that balance multiple buttons on one page

Best Call to Action Examples of 2022

1. HubSpot

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One of the perks of using HubSpot is the wealth of free resources they offer. This slide-in CTA found in an article discussing marketing intelligence, demonstrates how a well-placed CTA can improve user experience.

It’s unobtrusive and comes in midway through the article, not only prompting readers to “download now” but offering a useful and free resource. The marketing kit offers an out-of-the-box solution for those who may not know where to start.

Why this CTA Works

This slide-in CTA offers a free resource that is directly related to the topic of the article it appears on. Readers can finish the article and then download the guide with templates to get started making a marketing kit of their own. (Click here to learn how to add slide-in CTAs to your blog posts.)

2. The Budgetnista

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Run by personal financial educator and author Tiffany Aliche, The Budgetnista is a one stop shop for personal finance. In addition to providing content that delights …read more

Source:: HubSpot Blog

Author: Aaron