5 Ways to Figure Out What to Sell on Amazon
With over 300 million active customers on Amazon, it’s no wonder you want to sell a product on the internet’s most visited ecommerce website. Fortunately, choosing what to sell on Amazon, and how to sell it, isn’t as hard as you might think. In fact, most of your research can be done for free on the site itself.
To ensure you choose a low-risk, high-return product to sell on Amazon, we’ve created this guide. Keep reading to learn about top-selling items, what you should sell, and how to conduct research to ensure whatever you’re selling is a safe bet on the ecommerce giant.
Top Selling Items on Amazon
First, for inspiration, let’s take a look at some of the top-selling products on Amazon.
Amazon itself curates a list of current best-sellers, ranging from toys to books to video games —and the list is updated hourly. Here are some of the top product categories:
1. Home & Kitchen
Given the wide range of products that fall within Home & Kitchen — appliances, furniture, décor, and more — it’s no wonder that 32% of sellers on Amazon opt to sell in this category. Plus, it’s a pretty booming industry with global retail sales of home and household appliances amounting to $448 billion dollars in 2021.
It’s important to note that because Home & Kitchen is so popular it may be more difficult for new sellers to find success in this category. So, if you’re considering breaking into this market, make sure you have a product that is high quality and serves a specific niche.
2. Clothing, Shoes & Jewelry
It should be no surprise that Clothing, Shoes, & Jewelry is one of Amazon’s top product categories. After all, the ecommerce platform holds a nearly 35% share of all apparel sold online, making it one of the best-selling online fashion retailers. Specifically, Amazon shoppers prefer casual clothing over luxury apparel, with their top brands being Hanes and Amazon Essentials.
It’s important to note that this category can get a bit oversaturated, so it’s critical you ensure you’re able to offer something unique. People don’t turn to Amazon for expensive brand items — instead, they look for discounts. So, if you’re thinking of selling clothes, shoes, and jewelry, make sure your product is high quality and low price.
3. Electronics
From computers and TVs to surveillance systems and wearable technology, consumers are always looking for the latest in tech — especially when they are online shopping. In fact, almost half of all computer and electronics sales occur online.
Amazon consistently displays impressive prices on some of the world’s most popular electronics, so it makes sense that consumers often buy from the platform. This could be a promising category to consider as …read more
Source:: HubSpot Blog
