5 Ways to Convert Paid Ad Leads

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads.

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. You want to ensure your dollars dedicated to pay-per-click (PPC) are getting their money’s worth.

Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve drafted a graphic that is the perfect balance between branding and intriguing. Maybe you’ve set your budget and ad parameters and are ready to go.

How do you get those paid ad leads to actually convert?

This, of course, is the challenge of paid marketing. You can do nearly everything right, but without clear direction for your audience to further interact with your paid ads, you’ve done little more than create a pretty picture.

To help you make the most from your paid ad dollars, we dive into the five best methods for converting paid ad leads.

5 Methods to Convert Paid Ad Leads

While the term conversion can conjure different meanings to different marketers, for the purpose of this post, we’re defining conversion as any desired action, whether that be purchase, form-fill, email capture, or simply a learn-more action.

Regardless of your current working definition of conversion, the following methods can help your paid ads convert, enabling you to reach your marketing goals.

Below, we break down five tried-and-true methods that can help your paid ads translate to valuable conversions.

1. Route Leads to a Chatbot or Messenger

As technological capabilities evolve, so do our strategies for lead conversion. As artificial intelligence (AI) continues to advance, increasing opportunities for chatbots arise.

In fact, it’s projected that chatbots will manage 85 percent of customer interactions in the near future.

These days, chatbots are built into many websites. Visit nearly any site, and you’ll be greeted by an automatically generated message asking you what you’re searching for and how the bot can help.

In addition to simply operating as a help feature, chatbots can be used as a tool to improve site visitor experience, not to mention completely changing the way brands communicate and interact with their existing and would-be consumers.

Since chatbots are infinitely customizable and can provide personalized responses, how consumers interact with your brand has changed drastically.

With successful chatbot addition to your marketing strategy, you can improve your customer’s journey through increased personalization and drive conversions through an interactive platform.

How can you incorporate chatbots into your paid ad strategy?

It’s easy: Instead of sending an individual who clicks on your paid ads to a classic web form, direct them to a chatbot. There, they can engage in a personalized, targeted conversation that can lead to the conversion you’re aiming for.

While simply having a chatbot is a great strategy to increase paid ad conversions, writing good copy for the bot can make a good strategy great.

Here are …read more

Source:: Kiss Metrics Blog