By Alex White

Enter the mind of a B2B buyer. Where are you starting your purchasing journey?

Regardless of whether you’re reading a whitepaper, watching a video, taking in a social media post, or reading an article, you’ll likely start your quest via a web search. You’ve typed in your query and you’re ready to do your research. Do you like what you see on the first page of results? If you’re in the majority of users, you probably will, as research from HubSpot found that 75% of users never scroll past the first page of search results.

Take off your buyer cap for a moment and get back to being a marketer. By now, you should realize just how important it is to get on the first page of results. But ranking high among SERPs and getting the majority of clicks is easier said than done and requires more than just keyword research, optimized images, and user-friendly design. 

And even if your SEO is top-notch and buyers see your content, are they going to trust it? After all, today’s B2B buyers do their research, even more so than consumers. There’s a lot of noise out there and these decision-makers are seeking credible information to guide their key decisions. 

That’s where B2B influencers come in. Let’s take a look at how they can boost your SEO rankings and organic traffic.

Backlinks

If you’re unfamiliar, a backlink is simply a link on another website that points back to your website. Think of it as a vote of confidence from one website to another. So, if a popular influencer in your industry links to your content on their website, you can expect a nice extra dose of web traffic and improved domain authority. But how do you get them to do it? The most effective backlinks are those earned rather than bought or solicited. Here are some ways to naturally acquire helpful backlinks.

• Create high-quality content: It should be shareable, valuable, and stand out.
• Share original research: Whitepapers, eBooks, infographics, and more. Share it!
• Turn influencers into friends: Nurture relationships with them by featuring their insights, engaging with them on social media, and sharing their work. They’ll think of you when they’re creating their next piece of content.
• Co-create content: This could be a blog post, a YouTube video, a webinar, or something as simple as an interview. Ask yourself, will they want to share this …read more

  Source:: Top Rank Blog

        

  

  Author: Aaron