5 Tips for Promoting B2B Content Co-Created with Influencers

Working with influencers creates an amazing opportunity to co-create and co-promote content for B2B brands. The brand can promote the influencer and vice versa. It’s a win-win.

Along with the win comes a responsibility to promote your B2B marketing content in a way that captures attention. It’s social media marketing after-all. To help you get the most out of your investment in content collaborations with influencers, here are 5 tips to spice up your social media posts. Follow this advice and the valuable content your influencers have helped you create will better reach, engage and inspire your customers.

Tips for co-creating share-worthy influencer content

Tip 1 – Tag, tag, tag

It’s important to give credit where credit is due, so be sure to mention and tag all influencers included in the content piece within the copy of your social posts. It’s a great way to spotlight and highlight your co-creators and add third party credibility to brand content. If an influencer is not on a particular social platform, you can mention them and tag their company.

When you @ tag influencers on platforms like LinkedIn or Twitter, the post can create a notification to the influencers and prompt them to engage and share. When influencers interact with brand social content, it can trigger the social network ranking algorithm to show the brand post in your community’s feed more frequently helping you stand out and reach even more influencers and customers.

Extra tip – having a hard time tagging an influencer on LinkedIn? Follow them first, and post it natively on the platform.

Tip 2 – Be concise

Social media, especially Twitter, is short and to the point. Think about social posts like you would a headline. If you were asked to write 3-6 headlines and subheadings for your post, what would you include?

You don’t need to call out that this is a blog post from MY BRAND. If it’s coming from your handle, readers will assume it is your post, unless you call out another source.

When writing for LinkedIn, Facebook or Instagram, just because you can use more than 280 characters, does not mean that you should. If your goal is to get someone to click on a link, think short, sweet and to the point.

Tip 3 – Start with an engaging opening line

Have you read a social post that started with “Our latest post…” or “We spoke to…”?

I have.

Did it drive you to read that post?

Probably not.

The first line of your social media posts need to stand out and pull the reader in, so give them a reason to pick and click your content out of the hundreds of thousands of posts in their feeds. It’s just like the opening line of an article. Here are some ideas on optimizing the title of influencer social content: