5 SEO Tips For Bonanza E-Commerce Sellers
By Neil Patel
As an e-commerce seller, your business depends on your relationship with search engines.
Search engines are one of the first stops potential buyers make before purchasing an item. When your store is invisible to search engines, you simply don’t exist to the vast majority of your audience.
It’s a concerning thought and one reason e-commerce sellers spend so much time fixing and maintaining their on-site SEO.
Of course, understanding your platform is critical if you expect to stand out. If you’re serious about gaining that SEO edge, you need to know how search engines interact with your platform.
That’s where Bonanza comes in. It’s a great platform if you’re trying to avoid crowded, oversaturated sites like eBay and Etsy.
This article explores how Bonanza works and shows you how to drive traffic to your store from search engines.
What is Bonanza and How Does it Work?
As a platform for e-commerce sellers, Bonanza exists as a marketplace for all kinds of products.
The sheer variety of products you can sell on Bonanza is impressive. Bonanza lets merchants sell art, books, coins, jewelry, and everything in between.
Bonanza functions similarly to many other e-commerce platforms. Sellers pay fees on both the price of the goods sold and the shipping fees associated with that purchase. However, you don’t pay unless your items sell—there are no listing fees or subscription costs.
You can advertise on the platform, but for our purposes, we’re going to focus on how to drive organic traffic to your business using SEO.
5 SEO Tips for Bonanza E-Commerce Sellers
To increase views on Bonanza, you need to provide customers with the most relevant information at the right time. Let’s look at how to optimize your Bonanza listings to drive organic traffic.
Use Strong Keywords in Bonanza Listings
As with all types of SEO, effective keyword usage is paramount when optimizing for Bonanza. But, before you can use keywords in your title and listing, you need to figure out what your keywords are.
Google Keyword Planner is a fantastic tool for testing the strength of specific key terms and phrases that you’re considering for your content.
Let’s say your e-commerce store revolves around hiking. The word “hiking” itself might be a perfect fit for your content, but this presents a few problems.
The biggest issue here is hundreds, if not thousands, of other merchants selling hiking equipment on Bonanza. There’s little chance your content will stand out to either the algorithm or potential buyers based on that term alone.
Instead of using a broad keyword like “hiking,” you can use a strong keyword phrase that accurately describes your product. …read more
Source:: Kiss Metrics Blog
