5 Reasons Why YouTube Ads Are The New Facebook Ads

By Adam

It’s no secret that the release of iOS 14.5 and its dedication to user privacy — specifically, its AppTracking Transparency Framework — shook the foundation of Facebook ads, which have long depended on intense data tracking in order to deliver the right ads to the right audience.

This change meant that Facebook could no longer track users across apps and websites for the purposes of ad targeting, and as a result, many advertisers saw their campaigns lose effectiveness overnight.

Facebook ads are no longer the powerhouse they once were — but that doesn’t mean there’s no hope for digital advertisers. In fact, there’s one platform that is now poised to take over as the go-to place for digital advertising: YouTube.

Here are five reasons why YouTube ads are the new Facebook ads.

1. Hyper-Relevant Targeting

One of the things that made Facebook ads so powerful was their ability to target users very specifically. Advertisers could target people based on interests, demographics, and behaviors.

But with iOS 14.5, getting targeting right is much more difficult. Facebook can no longer track users across apps and websites, which means that advertisers can no longer target their ads as effectively.

Enter YouTube. YouTube’s targeting options are just as good — if not better — than Facebook’s. Advertisers can target people based on demographics, interests, behaviors, and most importantly, based on specific searches.

This makes YouTube ads hyper-relevant.

Plus, you don’t have to pay for people who skip your video ads… meaning you’re only paying to get in front of an engaged audience.

In an article titled, Diversification in Marketing is Key, Ryan Dossey (the founder of Ballpoint Marketing and Call Porter), explains, “What makes YouTube advertising so lucrative compared to Facebook & Instagram is the intent behind each click. When you run an ad on YouTube, you’re getting in front of somebody that is actively searching for a solution that your offer provides… and as a business that focuses on generating high-ticket leads for our clients, nothing beats cracking YouTube advertising. Finding that winning ad and audience combination is like drinking out of a firehose.”

2. Better Conversion Rates

In a video where Neil Patel is discussing alternatives to Facebook advertising, he admits that YouTube ads are about 10% to 15% more expensive than Facebook ads: “We found that YouTube ads are a bit more expensive than Facebook ads, usually by about 10% to 15%.” But, he points out, “they also tend to convert better as well, so it makes up for the difference in cost.”

One study that compared Facebook ads and YouTube ads got the following stats for the same ad spend & video offer:

Facebook Ads