5 Reasons To Make Your Social Media Multilingual

By Adam

Multilingual social media has incredible potential to attract new target audiences. Let’s see: the internet has more than 3 billion users, with even more than one account per person. Many businesses do not want to understand this fact and make it work for them. And most of their potential customers would be more likely to buy a product if it spoke their languages. It is not a witty remark: we mean sought-after languages like German, Chinese, or French.

Sometimes companies hire several native-speaking social media managers to maintain their multilingual accounts, but if you do not have a corporation, it seems more reasonable to look for professional translation services online.

In this article, you will learn 5 reasons why using more than one language on social media can be beneficial for your business.

1. Brand Awareness

According to CSA research, more than 70% of people spend more time on websites and apps in their native language, and more than 40% of global customers won’t buy anything if it is written in another language. Let’s not mention that most customers browse information in their language just from the point of view of convenience, and, of course, not everyone may know your language to a decent level.

This means that if you work or plan to work with clients from different countries, if you want to engage new customers who speak another language, or you are trying to reach an absolutely new market, multilingual social media is something you definitely need to consider.

2. Visibility and Engagement

If you are authentic in your social media if you show that you are not just a company, but there are real people behind the company’s name, you will surely find a spot in clients’ hearts. You can share the company’s story, values, and even lifestyle. When social media users like what you do, they share your posts with friends and interact with the content, and that is how more and more people get to know you. If your competitors are active on social media and you aren’t, you can be sure you are losing a big part of your customer base.

3. Search Ranking

It is not a secret that social media activity impacts search engine optimization. That means the more you post on social media and the more your followers interact with your content, share, and like your posts, the higher your website rank is, and the closer your website is to the top of Google Search.

And if your visibility on search engines is high, no matter what kind of business you run, it will lead to higher brand awareness, website traffic, new clients, and revenue growth.