5 Micro-Scale B2B Influencer Marketing Moves That Can Make A Monumental Impact
By Lane Ellis
Can seemingly minute marketing maneuvers combine to make a truly monumental impact?
When you’re talking about the power of influence in B2B marketing, even some of the tiniest digital interactions can — when done smartly — lead to the loftiest of business successes.
These tiny digital touches can create enduring relationships, amplify talent, feed the increasing need for unique B2B content experiences, and even supercharge our connections with more compelling stories.
Just as a single small stone joins others to form huge mountains including K2 and Mount Everest, sometimes it’s the smallest moves marketers make that end up on the highest summits of B2B marketing success.
Let’s start our trek together and explore five micro-scale marketing moves that can make a monumental impact on your B2B influencer marketing success in 2022 and beyond.
1 — Tiny Digital Touches Create Enduring Relationships
As I enter my thirty-eighth year using online communications, it strikes me how important the tiny digital touches we can make with each other — no matter how small they may seem at the time — form part of a tapestry of connection, that over time can add up to become the type of enduring relationships that energize our professional business networks.
It begins with the mere act of recognizing that focus placed solely on large steps ignores the many benefits offered by embracing the many small ways that we can nurture business relationships.
Whether it’s reacting to, sharing, or commenting on an associate’s social media post, sending a private message of support or gratitude, or introducing like-minded people in your network to one another, each little step works to strengthen our professional relationships, as I outlined in “5 Ways To Inspire Your Marketing With Gratitude.”
A million small digital touches can have far greater impact than a solitary large one-and-done interaction, which is why B2B marketers have found increasing success working with always-on programs, such as those built on influence, as our CEO Lee Odden outlined in “How to Elevate Post Pandemic B2B Marketing with Always-On Influence.”
[bctt tweet=”“Authenticity is a collection of choices that we have to make every day. It’s about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” @BreneBrown” username=”toprank”]
2 — Amplifying Talent To Drive Meaningful Change
B2B influencer marketing is also an ideal avenue for amplifying talent to drive meaningful engagement and affect significant change, especially when it comes to talent that’s under-represented in marketing technology and related areas.
Just look at the recent example from our own twelfth-annual celebration of influential women in digital marketing, which serves to amplify powerful yet under-represented industry voices, in the form of “25 Women of Color Who Rocked B2B Marketing in 2021.”
One of the grass-roots level advantages influence has in marketing is its ability to expand the power of one to the power of many, in this case focusing on …read more
Source:: Top Rank Blog
