5 Lessons We Learned from These Famous Rebrands
It can be difficult (if not impossible) to create a brand that remains fresh, relevant, and inspiring years — or even decades — post-creation.
Just consider Dunkin’ Donuts: the brand, first established in 1973, recently shifted its focus to coffee — and, to demonstrate the shift, dropped the ‘Donuts’ in the name.
The rebrand makes sense. Dunkin’s consumers’ preferences, tastes, and style have likely changed quite a bit in the roughly 50 years since the first Dunkin’ was introduced. Dunkin’ needed a rebrand to ensure its business could grow with its consumers, or risk falling behind.
A rebrand can successfully re-establish your brand in an industry, help expand your product offerings, or attract new consumers. But it’s not as simple as copying-and-pasting a fresh logo onto your homepage.
A good rebrand demands redefining your company’s vision and values, re-establishing your brand’s audience, and rebuilding your brand identity from the ground up.
Fortunately, if your business is considering a rebrand, you’re in luck. Here, we’ve compiled five successful examples of rebrands to help inspire your own efforts. Use these examples to kickstart your own rebrand in 2021.
Five Successful Examples of Rebrands
1. Petco
In October 2020, Petco released an announcement declaring it would no longer sell electronic “shock” collars. The announcement was used to highlight the company’s rebranding efforts — the pet store, which is over 50 years old, was officially rebranding itself as a health and wellness company for pets.
The pet store redesigned Petco’s homepage, as well as the Petco app, to focus on their new initiatives — including health and wellness resources for pet parents, a “Right Food Finder” tool to help parents identify the healthiest foods for their pets, and an extended range of pet healthcare and insurance offerings.
The company also redesigned their logo, opting for a simple blue-and-white design over their previously-signature red and blue cat and dog (to mixed reviews).
Nowadays, many American pet owners treat their animals as members of the family — so Petco’s rebranding makes a lot of sense. The company aims to use the new branding to re-establish itself as the leading health and wellness brand for animals.
The new design better reflects the brand’s more holistic approach to animal wellness — including a dedicated landing page that outlines how to take care of your pet’s mental, physical, and social health, with a tagline, “We’re working with trusted experts to improve pet wellbeing by raising the standards of everything we do. Because it’s what we’d want if we were pets.”
Overall, this was an extremely successful rebrand as it focused on a shift in consumers’ lifestyle and preferences, and ensured the company’s refreshed vision reflected those priorities.
2. Adobe Creative Cloud
In May 2020, Adobe released a blog post titled, simply, “Evolving Our Brand Identity“. The article dives into the decisions behind Adobe Creative Cloud’s …read more
Source:: HubSpot Blog
