5 Email Footer Examples I Love (For Your Inspiration)

→ Download Now: The Beginner's Guide to Email Marketing [Free Ebook]

I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers.

After looking up the meaning of the phrase — it meant “toward greater things” — I went back to the email and noticed the intricate and eye-catching graphic design right at the bottom of it, along with the company’s information.

That’s when I realized that an email footer can be used for much more than a simple address, privacy policy, and an almost indistinguishable unsubscribe button. You can turn your email footer into a marketing asset for your company.

In this article, you’ll learn what an email footer is, what to put in an email footer, and some email footer examples I love (that can also serve as an inspiration as you create your own).

What is an email footer?

An email footer is a section at the end of an email that comes right after your body content and email signature.

This section typically contains contact information, disclaimers, legal notices, an unsubscribe link, and other relevant details about a company.

Usually, when you sign up for an email marketing service, you get a standardized email footer that contains this information by default. So, you might not feel the need to tweak it a bit to reflect your company more.

I don’t blame you; with email marketing, you probably spend your time and energy crafting pristine copy and getting images that accurately convey the message you want to impart to your audience.

While your email footer isn’t what will make subscribers open and read your emails, it can provide a lasting impression that prompts them to take further action or change their minds if they’re thinking of unsubscribing.

What to Put in an Email Footer

An email footer might seem like a place to just add an address and an email, but you can use it for much more than that.

For example, in your email footer, you can add information that will help you turn warm leads into hot leads and prevent lawsuits from being filed against you.

Here are some elements to include in your email footer:

1. Legalities

In your email footer, you’re legally required to include your physical (or mailing) address where customers can reach you.

Depending on your industry or region, you’re also required to include legal disclaimers, confidentiality notices, or compliance information, especially if your company asks for customers’ personal information.

This ensures that you are not breaking GDPR, CCPA, POPIA, CAN-SPAM, and other laws that protect customer data and prevent spam.

These legal disclaimers include a link to your privacy policy and a visible unsubscribe (or email preferences) button.

Here’s how Udemy did it:

Notice how the black background makes the font pop. The Unsubscribe and Privacy Terms links are easy to see, as well as Udemy’s mailing address.