By Neil Patel

When you think of coding, your next thought probably isn’t digital marketing. It’s more likely to be UX design or software development.

Coding skills can be instrumental in digital marketing, and coding bootcamps can help set you up for a successful career.

What Are Coding Bootcamps?

Coding bootcamps are designed to give students the programming skills employers look for. Generally, between 12 and 40 weeks long, these courses aim to get students into the tech field without spending years in undergraduate school.

With the internet and software playing such an essential part in our lives, more and more skilled programmers are needed to develop and maintain the tools we need to thrive.

For the past several years, many employers have said they’ve seen skills gaps in recent graduates—that is, students are often graduating with skills that are a bit out of date.

Coding bootcamps have moved to fill that gap, designing intensive courses designed to get people ready for the current workforce in a short amount of time. In true modern fashion, many of these courses are remote, but there are also options for in-person teaching.

How Much Do Coding Bootcamps Cost?

Coding bootcamps are significantly cheaper than most undergraduate educations.

When you commit to a four-year university degree, you can expect to pay about $10,000 per year at a public school in your state—approximately $40,000 total. If you attend a private or out-of-state college, the cost rises exponentially.

Meanwhile, the average tuition for a coding boot camp is just under $14,000 for the entire program.

Bootcamps may also allow you to pay your tuition over time, and some, like Flockjay, waive your tuition if you don’t land a well-paying job after completing the program.

How Can Coding Bootcamp Help You Get a Job in Digital Marketing?

When it comes to digital marketing, you don’t have to have incredible coding skills—but they can make a big difference. The more knowledge you have about how the technology your brand runs on works, the better.

Think of it like the “required” and “preferred” skills sections on job postings. Chances are, most applicants will have nearly all of the “required” skills, but having some of the more unique “preferred” skills could help you stand out.

If you have coding as one of your skills, a potential employer knows you should be able to speak the same language as the UX and development teams. This could make things smoother for everyone, as it means at least one member of the marketing team understands what’s possible given budgets, deadlines, and other restrictions and can create marketing campaigns accordingly.

Additionally, if you’re working at a small business or start-up, it may need someone to wear multiple hats.

Regardless of your company’s size, your coding skills could help you as a marketer in various ways.

Interacting with Websites

It’s become much easier to build and run websites in recent years. With platforms such as WordPress, Shopify, Wix, and SquareSpace, you don’t need coding skills to create a functional site.

But, …read more

Source:: Kiss Metrics Blog

Author: Aaron