5 Blogging Trends to Capitalize on This Year

It’s no secret that blogs can be very profitable in the world of content marketing.

According to Demand Metric, businesses that utilize a blogging strategy get 97 percent more links to their website and are 13x more likely to see positive returns. What’s more, blogging results in a 434 percent increase in indexed pages and a 93 percent increase in indexed links.

This means more inbound traffic and more repeat customers for your brand.

That said, there are over 31 million active bloggers in the U.S. posting once per month, and that talent pool is only growing. To keep up and stay competitive, you need to be on top of the latest blogging trends and go after the best blog talent.

Here are some of the biggest blogging trends to look out for this year, along with quick and easy ways to implement them into your blogging strategy.

Blogging Trend #1: Highly Visual Content

No blogging trends list would be complete without reminding you of the importance of visual content.

There’s no doubt about it; visual content is on the rise. Studies have shown that readers can recall 65 percent of th e visual content they’ve seen, even three days later.

That’s a big boost for your brand’s visibility and retention. As blogs become longer and more detailed, design and interactivity grow in importance. Visual content can offer readers a way to scan content without reading it all the way through.

HubSpot found that only 16 percent of online readers take in content word-by-word. The rest are scanning, looking for quick and efficient information.

If you want readers to stay on your page, be engaged, and promote your content on other platforms, make your information easy to scan by using visuals.

How to Incorporate Visual Content in Your Blog

Adding images and videos to your content breaks up heavy chunks of text and offers a new, responsive way for your audience to engage with your content.

It’s always preferable to use original content in your blogs, but stock imagery can still be useful when designing an engaging blog. For example, an infographic offers readers a way to easily consume your information without wading through the entirety of your post.

Here is a great infographic example from Oberlo.

infographic of average blog length from oberlo

Likewise, video content is another one of this year’s hottest blogging trends that offers readers a more engaging way of interacting with your posts.

Surveys from Wyzowl have found that people watch an average of 2.5 hours of video content per day, so integrating video content into your blog is a great way to improve time spent on your pages.