By HubSpot Editorial

Healthcare businesses vary in scope, from wellness centers to doctors’ offices to hospitals. But they share one important need: They all must safeguard any protected health information (PHI) they possess, especially when doing email marketing.

Email marketing tools for healthcare help keep patients informed of promotions, upcoming appointments, and ways to stay healthy. But not all are created equal. How do you balance feature richness with HIPAA compliance needs? This article will help you choose the best email marketing software for your healthcare business, complete with a comparison table, feature breakdowns, a how-to guide, and FAQs. We used AI for research and drafting, and a HubSpot staff writer reviewed and revised this article before publication.

The stakes are high — three-quarters of patients want more personalized healthcare experiences, according to a Redpoint Global survey. Email marketing software that connects with a CRM delivers exactly that, helping healthcare organizations personalize their marketing to build stronger patient connections. For example, medical simulation company VirtaMed improved email interaction rates significantly by centralizing lead nurturing with HubSpot Marketing Hub, showing how the right platform drives measurable results for healthcare businesses.

Table of Contents

• What is email marketing for healthcare?
• Comparison Table: Email Marketing Software for Healthcare
• Best Email Marketing Software for Healthcare Businesses
• Benefits of Email Marketing Software for Healthcare
• 4 Important Features for Healthcare Email Marketing Software
• How to Choose an Email Marketing Tool for Healthcare (Step-by-Step)
• How to Create Email Marketing Campaigns for Healthcare
• Frequently Asked Questions: Email Marketing for Healthcare
• Meet HubSpot, the Top Email Marketing Choice for Healthcare Companies

What is email marketing for healthcare?

Email marketing for healthcare enables medical practices, hospitals, clinics, and wellness centers to communicate with patients through targeted email campaigns. Healthcare email marketing software helps organizations send appointment reminders, share health education content, promote wellness programs, and maintain patient engagement while adhering to strict privacy requirements. HubSpot’s Marketing Hub supports healthcare organizations with tools that help providers personalize patient communications at scale, all connected to a Smart CRM.

Comparison Table: Email Marketing Software for Healthcare

Email Marketing Tool	Best For	Key Features	Pricing
HubSpot Marketing Hub	Growth-focused healthcare businesses needing an all-in-one platform that unifies email marketing with sales and service in a Smart CRM	Features that support HIPAA compliance, advanced marketing automation, unified customer platform	Free plan available, but to store sensitive information and enable HIPAA-supporting features, you need the Enterprise plan, which starts at $3,600/mo (billed annually) and includes 5 …read more Source:: HubSpot Blog        Author: Aaron Categories: International Association of Digital Marketing Professionals Related Articles 9 best email marketing tools for dentists in 2025 By HubSpot Editorial Running a successful dental practice requires more than fluoride, free toothbrushes, and clinical expertise. Between managing patient appointments, following up on treatment… Aaron October 22, 2025 4 best email marketing tools for nonprofit businesses in 2025 By HubSpot Editorial Nonprofit organizations face limited staff and budgets, but they still need to personalize donor communications at scale, segment audiences based on giving… Aaron October 24, 2025 4 best pharma CRMs in 2025 By HubSpot Staff Managing relationships across healthcare professionals (HCPs), healthcare organizations (HCOs), and complex regulatory requirements makes choosing the right CRM critical for pharmaceutical companies.… Aaron July 31, 2025 5 best email marketing tools for property management businesses in 2025 By HubSpot Editorial Property management companies are tasked with marketing to multiple distinct audiences simultaneously. While prospective tenants need nurture campaigns showcasing available units, property… Aaron October 24, 2025 12 best email marketing tools for automotive businesses in 2025 By HubSpot Editorial Email marketing needs in the automotive industry are unique. Dealerships, repair shops, and automotive service centers face challenges that differ significantly from… Aaron October 22, 2025