By HubSpot Staff

Let’s be honest — running a dental practice is challenging enough without juggling spreadsheets, missed follow-ups, and disconnected systems. Between managing patient relationships, scheduling appointments, and nurturing new leads, you need technology that actually works for you, not against you.

That‘s where the right CRM comes in. We’ve researched the top customer relationship management solutions specifically built for dental practices, examining pricing, features, and real-world results.

You’ll discover how forward-thinking dental practices use these tools to convert more leads, delight patients, and sustainably grow their businesses.

For example, Virtual Dental Care increased productivity by about 20% after consolidating all marketing, sales, and customer service functions in HubSpot, proving that the right CRM can truly transform how dental practices operate.

Table of Contents

• What is a CRM for dental practices?
• CRM Comparison Table
• Best CRM Software for Dental Businesses
• Why CRM Software Is a Game-Changer for Dental Practices
• 6 Must-Have Features for Your Dental CRM
• How to Choose the Right CRM for Your Dental Practice
• Your Dental CRM Questions, Answered
• Why HubSpot Is the Clear Choice for Dental Practices

What is a CRM for dental practices?

A CRM is specialized software that keeps track of every patient interaction, remembers their preferences, and helps you deliver personalized care that makes patients feel valued and not just like another appointment slot.

A dental CRM captures lead information, manages patient relationships, and automates follow-ups so nothing falls through the cracks.

HubSpot takes this concept further by serving as a unified platform that brings together all your patient data, enabling your sales, marketing, and service teams to create truly personalized experiences that build lasting relationships.

Best CRMs for Dental Businesses at a Glance

CRM	Best For	Key Features	Pricing	Free Trial?
HubSpot	Comprehensive patient management	HIPAA-compliant, automated workflows, patient portals	Free Prices start at $15/user/month	Yes
CareStack	Full practice management	All-in-one platform, patient portal, billing	Custom pricing	No
LeadSquared	Multi-location practices	Advanced analytics, automated patient acquisition	Custom pricing	Yes
Pipedrive	Small to medium practices	Pipeline management, …read more Source:: HubSpot Blog        Author: Aaron Categories: International Association of Digital Marketing Professionals Related Articles Does Dental Marketing Work? By Full Editorial Dentistry has been growing phenomenally over the last few years. Experts estimate that the global dental services industry was worth $371.4 billion… Aaron December 13, 2021 5 Marketing Tips for Increasing Awareness of a Dental Practice By Full Editorial Marketing is an integral part of growing any business, and dental practices are no exception. It is crucial for dental practitioners to… Aaron April 24, 2023 5 Best Practices For Paid Dental Marketing Campaigns By Neil Patel Some days, getting customers interested in your local dental business can feel like an uphill battle. There’s a good chance you’ve been… Aaron February 10, 2021 Diving Deep Into Marketing for Dentists (My Takeaways) By Precious Oboidhe An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting these patients… Aaron February 8, 2024 How To Market Your Dentistry For Success By Full Editorial Dentistry is one of the most attractive professions in America. In 2021, the typical dentist earned $155,600. Not only do dentists earn… Aaron December 13, 2021