5 best CRM software for hotels in 2025
Your hotel already has a lot to manage in its tech stack. Between your PMS, CRS, and booking engine, it’s easy to lose sight of exactly what’s driving revenue — not to mention the frustration of losing commissions to OTAs. Using a CRM ensures you can pinpoint revenue sources, calculate ROI, and most importantly, foster the relationships that keep guests leaving positive reviews and coming back for more stays.
That’s why we’ve put together this comprehensive list of the best CRM software for hotels, along with a comparison table, feature breakdowns, and a how-to guide. Our staff writer used AI primarily to assist in research and editing to ensure the most helpful guide, and humans reviewed this content before publication.
We’ll go over popular hotel CRMs, including HubSpot, Salesforce, and Cendyn. HubSpot helped Bluesun Hotels double its revenue. Read on to find the best hotel CRM software for your properties.
Table of Contents
- What is a CRM for hotels?
- CRM Comparison Table
- Best CRM Software for Hotels
- Benefits of CRM Software for Hotels
- 5 Important Features for a Hotel CRM
- How to Choose a CRM for Hotels (Step-by-Step)
- Frequently Asked Questions
- Meet HubSpot, the Top CRM Choice for Hotels
What is a CRM for hotels?
A customer relationship management (CRM) software for hotels stores data related to all of your leads and guests, helping you manage your pipeline, track every interaction, and create targeted, personalized campaigns.
Hotel CRMs can also help you drive direct bookings and boost revenue by identifying revenue sources, customizing marketing campaigns, and ensuring that every interaction your staff makes with guests is informed by the unified guest profile. Additionally, CRMs like HubSpot can improve staff productivity by automating tasks such as customer service replies and sales email follow-ups.
Best CRMs for Hotels at a Glance
|
CRM |
Best For |
Key Features |
Pricing |
Free Trial Available |
|
HubSpot |
Hotels that want to unify sales, marketing, and service teams with shared guest data |
Shared guest data, marketing automation, HubSpot’s AI (Breeze) |
HubSpot’s CRM is always free and includes free tiers for all six Hubs. Paid plans for its core products start at $15/seat/month. |
Free tiers |
|
Salesforce |
Large hotel chains with the resources to deploy advanced AI workflows and complex integrations |
