41 Facebook Post Ideas for Businesses
By fneedle@hubspot.com (Flori Needle)
Facebook is the most popular social network in the world. Its users are on the platform to connect with friends, watch videos, and share snippets of their own lives.
The channel is also a great platform for businesses, as many consumers report using it to interact with the brands they enjoy. In fact, in a recent HubSpot poll, 51% of respondents reported primarily using Facebook for product research.
Given this, it’s essential to understand how to leverage the platform to meet your business needs. This post will explain why businesses should post on Facebook and share an expansive list of Facebook post ideas that you can use to interact with your audience and generate engagement.
Why should businesses post on Facebook?
The decision to post on Facebook should depend on your business’s individual marketing goals, but we’ll outline some benefits below. Firstly, in Q4 of 2020, Facebook reported almost 1.85 billion daily active users on the platform, which means that segments of your audience are likely already using the network.
When your audience discovers you’re on the platform, you can work to develop a community of like-minded consumers and deepen the connection they have to your brand. When you engage with them, you’ll learn more about their likes and interests, making it easier for you to create content they’ll enjoy and interact with.
Also, maintaining a Facebook profile is a great way to show your audience that you’re active and in business. As most users use the platform to research products, stumbling upon an in-active Facebook profile may prompt them to bring their business elsewhere.
Lastly, 200 million + businesses are already using the platform to meet their business goals, so you should join them.
How often should you post on Facebook?
A recent HubSpot experiment found that, overall, businesses should aim to post on Facebook two to five times per week. While this is simply an average, it is ok to adapt your strategy depending on your audience insights and what seems to bring the most success on the platform. However, the experiment did note that posting more than five times per week can substantially decrease ROI.
All in all, spend time on the platform, learn from your audience, and use your page metrics to determine the best combination for your business.
Below we’ll list various Facebook post ideas for businesses that you can use to generate engagement, drive traffic, and boost conversions.
41 Facebook Post Ideas For Your Business
1. Promote your website.
A great first-post to make on Facebook is promoting your website. When you share a link on Facebook, customers are given a full-sized preview of what the link leads to and, if you’ve designed an eye-catching website, you may entice your users to follow the link and visit your website, which in-turn drivers traffic and helps you convert leads.
2. Tell a story.
A great way to engage with your audience on Facebook is to tell a story.
Source:: HubSpot Blog
