4 Ways to Use Micro-Influencers to Grow Your Business

Getting more customers in today’s competitive world is nearly impossible.

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency.

Referrals are great, but you can only generate so many of them.

The reality is most marketing tactics require tons of effort and months of planning before you see results.

Most of us can’t wait that long for results.

So, what do you do?

You take advantage of nano and micro-influencers.

Influencer marketing is one of the best ways to drive sales.

In fact, according to BigCommerce, 17 percent of companies spend over half their marketing budget on influencers.

But most people can’t afford celebrity influencers like Kim Kardashian.

Thankfully, you actually don’t want to use influencers like that.

You want smaller, niche-focused influencers called “micro-influencers.”

Here are what micro-influencers are and four ways to use them to gain customers.

What Are Micro-Influencers and Why You Should Use Them?

It’s no secret that influencer marketing is already a booming industry.

The growth of influencers and social media platforms is astounding, to say the least.

In fact, influencer marketing is a tactic I’ve used countless times to build my brands and companies.

Promoting when you have no followers for growth is tough.

That’s why influencers come in handy.

They provide instant promotion of your product or service with amazing conversion rates.

It’s one of the best ways to drive big sales.

All types of companies and brands take advantage of it.

So, what is a micro-influencer? How does micro-influencer marketing differ from typical influencer marketing? Why should you focus on micro-influencers and not ordinary influencers?

Well, let’s start off with some basic definitions.

Micro-influencers are pretty much exactly what they sound like.

They are hyper-specific influencers who have lower follower counts in a given niche. They have intensely engaged audiences, yet a relatively low (below 25k) follower count.

Major celebrities are not micro-influencers.

They have millions of followers.

Accounts with less than 25,000 followers are generally considered micro-influencers. They often have very active audiences. Furthermore, nano-influencers have followers in the thousands.

The data proves that nano- and micro-influencers are successful.

Markerly studied over 800,000 Instagram accounts, each with over 1,000 followers. They analyzed how engaged their audiences were in comparison to major celebrity influencers.

They found that as the follower count increased, like rates dropped significantly.