4 PPC Tools to Automate Your Ad Campaigns

The field of ppc (pay-per-click) is constantly evolving. If you use tools that automate some of the ad campaign processes, your campaigns may become more efficient and effective.

Pay-per-click automation tools allow marketers to automate some tasks by using third-party applications. These tools can save you time, improve campaign performance, and reduce wasted ad spends.

Rather than spending your time hovering over dozens of campaigns, you can focus on tasks like pinpointing areas for business growth, increasing audience engagement, and exploring new ad types that will benefit your sales funnels.

That isn’t to say automation is the key to the future, nor are we all going to be replaced by machines. Paid ad campaigns might always need humans to power them, but you can at least catch a break from constant campaign monitoring.

To start this off, let’s take a deeper dive into what PPC automation is.

What Is PPC Automation?

PPC automation refers to the system that charges marketers every time their ad is clicked.

PPC automation allows marketers to control their Google ad campaigns through machine learning, without spending hours tediously updating scope, timing, and targeting. By automating some of the systems and steps, you can leverage third-party applications to do the hard work for you.

For example, if you want your ad to stop running on a certain day, or if you want to change the target audience before the end of the running cycle, you can use PPC automation to control these details. This means no more activating, deactivating, and adjusting your ads by hand.

What a relief.

It also means you can shift your focus back to generating leads and growing your business and let the machine do the hard work for you.

PPC automation tools are a great way to optimize ad performance and focus your time on your larger marketing goals.

Why is PPC Automation a Popular Method?

PPC automation tools allow you to keep up with search engine marketing trends while also giving yourself the time to focus on optimization.

For example, when AdWords became Google Ads, many of the original tools and features were replaced. For a human, relearning these tools can be time-consuming and frustrating. For a machine, it’s instant.

Google actually suggests using PPC automation and smart ad bidding, as it saves you time and increases the performance of your ads.

Think about it this way. Let’s say you’re new to the paid ad world and want to launch your first PPC campaign.

You don’t know much about online paid advertising, but you understand how to target an audience and want a lower cost-per-click. With PPC automation, you can simply enter your campaign goals, choose your smart bidding strategies, and let the machine do the rest.

Even if Google Ads completely overhauls its system the next day, your machine will still know what to do. That means you can take the extra time to learn more about manual targeting or growing your online community.