By HubSpot Editorial

Nonprofit organizations face limited staff and budgets, but they still need to personalize donor communications at scale, segment audiences based on giving behavior, maintain engagement between campaigns, and track the full donor journey from first contact to recurring supporter. Email marketing software addresses these challenges by automating donor segmentation, personalizing communications without manual effort, tracking engagement across the donor lifecycle, and centralizing donor data in one platform.

This article compares the best email marketing tools for nonprofit organizations in 2025. You’ll find a comparison table of top platforms, detailed feature breakdowns for each tool, guidance on selecting the right software for your organization, step-by-step instructions for creating effective nonprofit email campaigns, and answers to frequently asked questions about nonprofit email marketing. To bring you this comprehensive guide, we used AI for research and drafting, and a HubSpot staff writer reviewed and revised the article before publication.

The median email open rate for nonprofits in 2024 was 53.21% — much higher than the median across all industries of 42.35% (data from MailerLite).

Organizations like Greater Good Charities use HubSpot Marketing Hub to increase email open rates and decrease bounce rates while scaling personalized engagement to reach supporters with tailored messages across channels.

Table of Contents

• What is email marketing for nonprofits?
• Comparison Table: Email Marketing Software for Nonprofits
• Best Email Marketing Software for Nonprofits
• Benefits of Email Marketing Software for Nonprofits
• 5 Important Features for Nonprofit Email Marketing Software
• How to Choose an Email Marketing Tool for Nonprofits (Step-by-Step)
• How to Create Email Marketing Campaigns for Nonprofits
• Frequently Asked Questions
• Meet HubSpot, the Top Email Marketing Choice for Nonprofits

What is email marketing for nonprofits?

Email marketing for nonprofits is the practice of using email communications to build relationships with donors, volunteers, and supporters while driving fundraising and mission engagement. Nonprofits use email marketing to share impact stories, send donation appeals, recruit volunteers, promote events, and maintain ongoing supporter relationships. Effective nonprofit email marketing segments audiences based on giving history and engagement levels to deliver personalized messages that inspire action and build long-term loyalty. HubSpot Marketing Hub enables nonprofits to scale personalized email engagement and reach each supporter with the right message at the right time.

Comparison Table: Email Marketing Software for Nonprofits

Email Marketing Tool	Best For	Key Features	Pricing
HubSpot Marketing Hub	Nonprofits needing CRM-integrated email alongside their donor database	Integrated CRM and email tools, workflow automation, third-party donation platform connections	40% nonprofit …read more Source:: HubSpot Blog        Author: Aaron Categories: International Association of Digital Marketing Professionals Related Articles 5 best CRMs for nonprofits in 2025 By HubSpot Staff Nonprofits face distinct challenges when it comes to managing relationships and driving engagement. Unlike for-profit businesses, nonprofits must balance limited budgets with… Aaron July 17, 2025 Nonprofit Email Marketing: The Ultimate Guide To A Successful NPO Email Strategy By Caroline Forsey Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention,… Aaron December 16, 2022 5 best email marketing tools for property management businesses in 2025 By HubSpot Editorial Property management companies are tasked with marketing to multiple distinct audiences simultaneously. While prospective tenants need nurture campaigns showcasing available units, property… Aaron October 24, 2025 11 best email marketing tools for restaurants in 2025 By HubSpot Editorial Email marketing for restaurants can be challenging with all its unique responsibilities. You’re managing fluctuating customer traffic, promoting time-sensitive specials and events,… Aaron October 23, 2025 12 best email marketing tools for accounting firms in 2025 By HubSpot Editorial Email marketing for accounting firms comes with unique challenges. You’re dealing with strict compliance requirements, seasonal workload swings during tax season, complex… Aaron October 23, 2025