By pbump@hubspot.com (Pamela Bump)

Many major emerging technologies in artificial and virtual reality are becoming more accessible, but are they worth investing in?

In this post, I’ve gathered TK stats related to emerging technologies and the impacts and potential impacts they can have on marketing and marketers in the near future.

Augmented and Virtual Reality

For years, researchers have said that virtual reality, which gives viewers an immersive and interactive 360-degree virtual experience, will hold the best opportunities for gaming, entertainment, and academic industries.

Experts have also thought that augmented reality, a partially immersive but still interactive experience, will thrive in the world of branding and marketing.

We have already seen some of these predictions come true, but both still have significant potential. Here are 16 stats that demonstrate the growth and opportunities of AR and VR.

• Consumer and enterprise virtual reality market revenue is expected to reach $6.71 billion by the end of 2022 and $12.9 billion by 2024. (Statista)
• Augmented reality, virtual reality, and mixed reality market size worldwide is expected to jump by more than 220 billion USD between 2021 and 2028. (Statista)
• 101.6 million people in the US will use AR in 2022. (eMarketer)
• 39% of media planners who use NFTs say they have the best ROI of any channel in their media mix. (HubSpot Blog)
• In a recent study, 33% of survey respondents understand the concept of the metaverse, 37% have heard of it but aren’t sure what it means, and 30% aren’t sure at all. (GlobalWebIndex)
• Over half of consumers are interested in participating in the metaverse, and 1 in 3 who haven’t heard of it still say they want to be involved.(GlobalWebIndex)
• It’s estimated that, by the end of 2022, virtual reality hardware and software sales will generate more than 6.4 billion USD in revenue. (Statista)
• 54% of people visit the metaverse to play games, 46% visit to virtually hang out with online friends, and 43% visit to virtually hang out with in-person friends. (HubSpot Blog)
• 36% of consumers interested in participating in the metaverse worry about how companies will use their personal data online. (GlobalWebIndex)
• Over the next five years, Gartner predicts that one in four people will spend at least one hour per day in the metaverse. (Gartner)
• Over the next five years, 30% of businesses will have some sort of product or service available in the metaverse. (Gartner)
• Over 1 in 5 people aged 24-54 are invested in crypto. (HubSpot Blog)
• People ages 18-24 are likely to buy NFTs to join a community. (HubSpot Blog)
• Deloitte’s 2021 Global Blockchain Survey found that 80% of participants say their industries will see new revenue streams from blockchain, digital assets, and/or cryptocurrency solutions. (Deloitte)
• Over 250 million Snapchatters use an AR feature on the app every …read more

  Source:: HubSpot Blog

        

  

  Author: Aaron