30 Content Marketing Tactics You Have to Try

Your business won’t succeed by doing the same thing as everyone else.

Content marketing is powerful, but it’s also hugely competitive. If you’re just rehashing the same points as everyone else, you won’t get anywhere.

Your business is unique and so is your audience. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021.

Why Is Content Marketing Important in 2021?

What brings people to your business in 2021?

In many cases, it starts with a question and they come to your website for a solution. They expect your business to solve their issue, but it’s not just your product they’re looking for.

They want information.

In many cases, content is the moment when your relationship with the customer begins, and that content is going to be with them through every step of the customer journey.

Your content marketing tactics are as important in 2021 as ever because the modern consumer craves an experience. It’s not just about your products or service, it’s about how people interact with your business—and your content plays a huge part in this.

Content marketing ticks nearly every box for your business. It helps:

bring people to your website
engage customers by offering value
generate leads
move people through the customer journey
drive sales
provide post-sale care

Organizational goals for content marketing tactics

Content marketing isn’t just good for customers; it drives profits. In fact, the yearly ROI for a successful content marketing campaign is $984,000.

This is why 70 percent of marketers are actively investing in content marketing. Really, the number should be higher with all the benefits content marketing has to offer.

How to Choose Which Content Marketing Strategies Are Right for Your Brand

Every business is unique, and each one will use different content marketing tactics. What works for one website might not necessarily work for another, so what’s important is that you find the blend that works for you.

When it comes to content marketing, you’ll want to be particularly aware of your brand voice. For example, if you’re a highly respected law firm that people look to for advice, strategy number 22, “Be a little weird,” might not be the best option.

This is where it pays to sit down and brainstorm before you create your content marketing strategy. Understand what your brand stands for, how you want to convey your values, and the goals you want to achieve.

Once you’ve worked out these details, it’s much easier to pick and choose which content marketing tactics will work for your brand.