28 Best Email Newsletter Templates and Resources to Download Right Now

By lkolowich@hubspot.com (Lindsay Kolowich Cox)

If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty?

To be honest, I’ve lost count — and I know I’m not alone. Email marketers have a lot to compete within their subscribers’ inboxes. That’s why a solid newsletter template is crucial to designing an email that people are encouraged to click through.

If done well, email newsletters can do wonders to help you build an engaged subscriber base, keep your business top-of-mind, and nurture leads that are already making their way down the funnel.

However, “done well” means more than just serving up great content. In fact, an often overlooked component of the newsletter creation process is the design.

Don’t have time to build out a custom template from scratch? We’ve scoured the internet for the best resources for email newsletter templates and compiled them below. Many of the templates have also been pre-tested for compatibility with major email service providers (ESPs) via Litmus — a web service that allows you to preview the way your email will look on different email clients and devices.

Once you find one you like, download the template and customize it to fit your needs.

1. HubSpot

Price: Free & paid options available

If you’re a Marketing Hub user, HubSpot offers a great collection of email templates you can use on your next marketing email. No need to log out and search for a template in another marketplace; these templates are available to you right within the tool.

Once you choose a template, you can start using it immediately right in HubSpot — no HTML or CSS required.

2. Announcement by Litmus

Price: Free

Litmus offers a free email template collection — from newsletter templates to account management templates. This marketing-specific theme — simply referred to as “Announcement” — is modern and sleek, while still being kind of fun. All of the templates have been tested with Litmus.

While you are required to create a Litmus account with your email address to access the templates, the templates themselves are free of charge.

3. ConvertKit

Price: Free

ConvertKit is a creative email template platform that’s a great option for bloggers, course creators, and more. ConvertKit comes with email automation tools, signup forms, and many more integrations.

To use ConvertKit’s email newsletter templates, you’ll need to sign up for a plan, but the good news is that they offer both free and pro subscriptions. While this platform is more on the creative side, their vast array of templates and tool integrations will help businesses in any industry upgrade their email newsletter.