By lalfred@hubspot.com (Lestraundra Alfred)

Podcasting is here to stay. According to Insider Intelligence, there are over 117 million podcast listeners in the U.S. alone, a 10% increase from last year, and that figure is expected to rise.

So why are so many people listening to podcasts? 74% of podcast listeners say they tune in to their favorite shows to learn new things.

Podcasts offer knowledge and inspiration in an easy-to-digest format for a variety of topics. If sharpening your skills as a marketer is on your list of priorities, then tuning into marketing-focused podcasts can be a great way to prioritize your professional development.

I asked members of the HubSpot content team what podcasts they like to learn the latest in marketing and entrepreneurship from. Here are their recommendations for the best podcasts covering digital, content, and affiliate marketing.

Best Marketing Podcasts

1. The Shake Up

Why Listen: The Shake Up is a weekly podcast hosted by Alexis Gay and Brianne Kimmel. Each week, the hosts facilitate engaging discussions about business leaders and companies that shake up the status quo. In each episode, you’re bound to learn a new perspective or strategy to support your work.

2. My First Million

Why Listen: Looking for your million-dollar idea? Add My First Million to your podcast queue. Hosts Sam Parr and Shaan Puri examine business trends and opportunities and brainstorm potential business ideas on-air. If you’re in a creative rut, My First Million can help inspire new ideas for campaigns and offerings.

3. iDigress

Why Listen: If you need strategic direction, tune into iDigress, hosted by Troy Sandidge. Troy specializes in finding creative solutions to complex problems, leaving listeners with actionable takeaways to implement better marketing and business strategies.

4. The Duct Tape Marketing Podcast

Why Listen: The Duct Tape Marketing podcast has been delivering expert insights and tips for marketers since 2005. Host John Jantsch interviews top marketers and thought leaders for daily tips, tactics, and sources of inspiration geared towards small businesses.

5. Marketing Made Simple

Why Listen: Marketing doesn’t have to be complicated to be effective. The Marketing Made Simple podcast by StoryBrand offers weekly tips to help marketers simplify their efforts for better results.

6. Go-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs

Why Listen: A healthy mindset is a non-negotiable trait for successful marketers and entrepreneurs. Host Jaclyn Mellone along with her guests tackle important topics such as building a personal brand, creating effective marketing systems and creating equitable …read more

Source:: HubSpot Blog

Author: Aaron