25 Ways To Drive More E-commerce Store Traffic Without Buying Ads

It’s no secret that e-commerce is here to stay.

With more consumers shopping online than ever before, retailers must work hard to get noticed.

What if you don’t have the budget for ads? Are you doomed to fade into the online abyss?

Absolutely not.

Over half of consumers prefer to shop online. Great news for online retailers like you, right?

With the growth of online marketplaces and hoards of choices available to consumers, it’s tough to get the attention you need to drive traffic and revenue.

Today, I’ll share 25 e-commerce tips to get more visitors to your site—without spending a dime on paid ads.

Best of all, many of these tips are easier to implement than you might think.

What Are the Benefits of Using Non-Paid Strategies to Increase E-Commerce Website Traffic?

Many marketers focus on paid e-commerce strategy because they think it’s the only way to outshine the big brands, but that isn’t always the case.

With 95 percent of website traffic hitting the first page of Google, all the traffic you could hope for is there, waiting.

One of the most obvious benefits of non-paid e-commerce strategies is you don’t need to invest money to drive traffic. You’re not trading dollar-for-dollar; instead, you’re trading time or resources for sales.

Another benefit is focusing on non-paid traffic means building a better, easier-to-use website. According to a study done by Amazon Web Services, 88 percent of online shoppers won’t return to a site they had a bad experience on.

With all the options for e-commerce shopping, why would they?

We’re completely inundated with options. The threshold for mistakes and user experience problems is getting lower and lower.

Finally, thinking outside the box helps build a real business with long-term potential.With paid ads, as soon as you turn off your budget, your traffic will plummet.

SEO, email marketing, and on-page experience are long-term strategies that pay off over time.

25 E-Commerce Strategies to Drive Traffic (Without Paying for Ads!)

Overall e-commerce sales have grown steadily year after year and show no sign of slowing down. By 2025, e-commerce sales could hit nearly 7,400 billion dollars. If you’re having trouble getting the traffic you want, there are tons of opportunities to get a piece of the pie.

Here are some e-commerce tips you can implement today to get more traffic to your site.

1. Start a Referral Program

Leads that come from referrals convert at a 30 percent higher rate than any other marketing method. If you don’t have a referral program for your e-commerce store, it’s never too late to get started.

Keep in mind, it doesn’t have to be elaborate.